Marketing Lead - Government & Public sector

An established international consulting firm is seeking an experienced Marketing Lead - Government & Public Sector to develop and deliver strategic marketing initiatives that drive business growth, strengthen client relationships and enhance market positioning.

Working closely with senior stakeholders and business development teams, you will lead integrated marketing campaigns, showcase sector expertise and ensure marketing activity delivers measurable commercial impact.

Key responsibilities

• Develop and deliver strategic marketing plans aligned with business objectives.
• Lead multichannel campaigns, events and thought leadership initiatives.
• Use market intelligence and client insights to inform messaging and targeting.
• Build relationships with senior stakeholders and drive engagement across the business.
• Manage marketing budgets, monitor performance and maximise return on investment.
• Support team development and champion collaboration and continuous improvement.

About you

You will have proven experience in B2B marketing, ideally within professional services and supporting Government & Public Sector clients. You will bring strong stakeholder management skills, commercial awareness and a track record of delivering integrated marketing campaigns that support business development and growth.

Experience in account growth or client relationship management would be advantageous. A degree or equivalent and a professional marketing qualification are desirable.

At Norfolk Capsey, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let us know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

ABOUT NORFOLK CAPSEY

Norfolk Capsey is a professional services marketing & business development recruitment specialist. For over twenty five years we've been connecting talent with many leading professional services firms in the UK & internationally. Access our website for the latest vacancies and follow our LinkedIn page for vacancies & market updates.