Marketing Executive

Key Responsibilities:

Contribute to the development of customer-centric marketing strategies via information gathering

Contribute to the delivery of multi-channel marketing campaigns on time and to budget

Create compelling content across channels including website, email, social, print and digital

Maintain and update event websites. Optimising customer journeys using tools such as Clarity and GA4

Plan, implement and analyse engaging email campaigns

Support the delivery of end-to-end paid digital campaigns across search, display, and social, managing budgets and optimising performance to drive registrations.

Support organic and paid social media activity and design.

Write clear design briefs and collaborate with the creative team to deliver campaign assets

Build strong relationships with partners, sponsors, media, influencers and exhibitors

Act as a point of contact with the PR agency

Liaise with Marketing Operations and report on campaign performance, providing insight and recommendations

Support onsite marketing and event delivery during live events.

Knowledge, Skills & Behaviours:
Experience of implementing successful multi-channel campaigns

Excellent attention to detail, strong copy writing, proofing and analytical skills.

Experience of building email campaigns and marketing automation (knowledge of Pardot ideal)

Knowledge of design and print processes.

Solid grounding/understanding of the core marketing disciplines and what each can deliver.

Digital marketing knowledge including social media, content marketing

Creative skills role will involve use of canva

Knowledge of the latest digital trends and social features (i.e. TikTok). PPC, Display, Paid Social

Experience with SEO, Google AdWords & Analytics, Website Content Management, Social Media, Later, Mobile Apps, Video, Blogs.

Understanding of customer data platforms and segmentation techniques (knowledge of Treasure Data ideal)

Understanding of tracking and response reporting

Understanding of databases and customer journey segmentation techniques.

An understanding of the consumer markets is ideal, but not essential.

About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. (

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( )

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days' holiday plus bank holidays

• End of year wellbeing shutdown (closed for the last week of the year)

• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.

• Summer Hours in August (3pm finish on Fridays)

• Helping Our World (HOW) Days - one paid day per quarter to carry out charity work

• Pension Scheme

• Private Medical Insurance

• Health Cash Plan

• Wellbeing Library (MYNDUP)

• Mentoring Programme

• Season Ticket Loan

• Cycle to Work Schemes

• Free on-site gym and shower facilities

• Free eyesight tests

• Free flu vaccination - offered on site once a year for all employees

Our Values

PASSION

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

IMAGINATION

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develo