Marketing Effectiveness Specialist FTC

Location: London (2 days per week, Tuesdays mandatory)Salary: Up to £90,000 pro-rataContract: Fixed-Term

We are seeking a hands-on Marketing Effectiveness Specialist to join a leading global data analytics business. This role is ideal for someone who thrives in fast-paced, cross-functional environments and enjoys translating strategy into measurable marketing outcomes.

The successful candidate will implement customer journeys, optimise marketing platforms, and support data-driven decision-making across multiple touchpoints. This is a high-impact role, providing the foundations for omnichannel marketing initiatives across a complex, global organisation.

• Implement and optimise customer journeys across email, SMS, social, paid, and CRM channels.

• Work with marketing, data, and technology teams to ensure alignment and consistent execution.

• Monitor and measure campaign and platform performance, providing actionable insights.

• Support adoption of new marketing technology platforms, including CDPs and automation tools.

• Collaborate with global stakeholders to standardise processes and improve marketing effectiveness.

• Translate strategy into practical execution while managing competing priorities.

• Proven experience in MarTech, Marketing Operations, or Product Marketing roles.

• Strong stakeholder management skills and confidence working across global teams.

• Hands-on experience with marketing automation, CRM, social/paid platforms, or data platforms.

• Comfortable in a dynamic, fast-moving environment with multiple priorities.

• Industry-agnostic; able to apply marketing effectiveness principles across diverse sectors.

• Highly organised, strategic, and execution-focused.

• Opportunity to work in a globally recognised, innovative data analytics company.

• Exposure to multiple marketing platforms and customer touchpoints.

• Flexible working arrangements (2 days per week in London).

• Experience implementing large-scale, cross-functional marketing initiatives.

Find out more and apply via the link below.