Marketing Data Analyst

Marketing Data Analyst

We're looking for a freelance Marketing Data Analyst to support ongoing digital initiatives. This role is all about turning data into actionable insights that drive smarter marketing decisions and improve campaign effectiveness.

What You'll Do:

• Analyse campaign performance across multiple digital channels
  
  
• Build and maintain dashboards and reports
  
  
• Provide insights on customer acquisition, retention, attribution, and engagement
  
  
• Support segmentation and targeting with data-driven analysis
  
  
• Work closely with marketing stakeholders to optimise ROI
  
  
• Spot trends, opportunities, and make commercial recommendations
  
  

What You'll Need:

• Proven experience in marketing analytics or data analysis
  
  
• Strong SQL skills
  
  
• Familiarity with marketing analytics tools and platforms
  
  
• Good understanding of KPIs, attribution, and performance metrics
  
  
• Ability to translate data into clear, actionable insights
  
  
• Confident communicator, able to present findings to non-technical audiences
  
  
• Experience with Tableau or Looker is an advantage