Marketing Coordinator

Reporting to:

Marketing Manager

About the Role

We're looking for a proactive and detail-orientated Marketing Coordinator with a strong interest in lead generation and growth marketing. This is a hands-on role, focused on driving new business opportunities through content creation, campaign execution, and CRM management. You'll make a significant impact on our marketing activity, playing a key part in delivering multi-channel campaigns and creating content that attracts and converts prospects. You proactively identify problems, develop solutions, and take responsibility for outcomes. You're highly organised, data-driven, and excited to learn the ins and outs of B2B marketing as we grow our marketing team.

Key responsibilities

Lead generation and campaign execution

• Take ownership of delivering lead gen campaigns across paid and owned channels

• Set up, monitor, and optimise LinkedIn ad campaigns (including A/B tests and retargeting)

• Repurpose content (e.g. webinars, reports) into lead gen assets like gated content and ads

• Track and report on campaign performance and conversions, sharing insights with the wider team

• Proactively follow up on campaign and sales activity with lead nurturing workflows

Content and social

• Create and schedule content for LinkedIn to promote new customer app launches, events, and customer success stories

• Send all news out to relevant media contacts

• Write concise, compelling copy for our website, emails, and other marketing materials

• Produce short-form video content (e.g. podcast clips, product demos) using tools like Headliner and Canva

• Suggest new content formats or tactics that could drive better engagement or conversion

CRM & Data (Hubspot)

• Keep the contact database clean and accurate with regular maintenance and updates

• Segment audiences for campaigns and update lifecycle stages

• Run Hubspot reports to uncover campaign insights and identify growth opportunities

• Take initiative in improving processes and documentation in the Hubspot playbook

Events

• Support logistics and promotion for webinars, roundtables, and conferences

• Track and report on leads from in-person and virtual events

General marketing support

• Respond to inbound marketing queries with relevant assets or information

• Coordinate with customer success managers to source testimonials

• Support the marketing manager with ad hoc growth-focused projects and research

About Pugpig

• We are the best mobile publishing platform on the market and we work with the world's best media companies.

• We work in close partnership with our customers to conceive, evolve, customise and operate our platforms, so they can focus on their core business.

• Our platforms power 400 apps for hundreds of the biggest publishers in the world including The Boston Globe, The Independent, New Scientist, The Minnesota Star Tribune, The Spectator, Condé Nast, Reach, DMG Media, Hearst and many more.

• We work with news media, consumer magazines, B2B publishers and membership organisations.

• Our teams in London and New York offer deep expertise and support to customers around the world.

Working at Pugpig

Here are some of the things you'll experience if you come and join us:

• You'll be working with the world's best media companies

• Alongside an awesome, vibrant team of technology professionals

• With a set of values that puts an emphasis on quality of life for all of our team members

• Hybrid working and shorter days on Wednesdays and Fridays

• Wellbeing support and healthcare options

• Volunteering days every year so that you can support a charity that's close to your heart

• Training and conference budgets that help you stay on the top of your game

• Loads of team social activities
  

Our values

• Be the solution

We take the initiative and seek to solve problems with creativity.

• Make tomorrow better

We think critically about what will deliver our goals and improve tomorrow;

Our future selves will thank us.

• Zoom out

We think big picture and look beyond our immediate field of vision.

• Be kind

We communicate with kindness, openness and respect;

We approach interactions with a positive and supportive attitude.

• Enjoy the ride

We have fun and prioritise quality of life, even when we're up against it.

You'll have these skills and qualities:

• 2 years of B2B marketing experience

• Experience using LinkedIn Campaign Manager

• A natural at taking initiative and ownership

• Outstanding writing, editing, and proofreading skills

• A desire to learn and grow in a fast-moving environment

• Highly organised and good at juggling tasks

• Basic knowledge of Hubspot or similar CRM

• Positive, can-do attitude

• Happy working in a busy and buzzy environment

• Exceptional communication skills

• Excellent attention to detail and a delivery mindset

• Experience supporting the coordination of events (in-person and virtual) is a plus

If this role sounds like a great fit, get in touch with us, we'd love to hear from you!

Pugpig is committed to promoting an inclusive culture. We believe that diversity leads to a happier and more productive working environment.

We welcome suitably qualified applicants from all different backgrounds.

Please let us know if you have additional requirements. We are happy to make the necessary accommodations so that we can facilitate a positive recruitment process.