Marketing Cloud Onboarding Lead: Accelerate Adoption

Role Overview

The Marketing Cloud Onboarding Specialist partners with new Salesforce customers post sale, guiding them through a strategic onboarding experience that sets the foundation for successful implementation and long term value.

Acting as a trusted advisor, this role helps customers quickly realize business outcomes across Marketing Cloud and the Salesforce Platform.

You will lead early customer engagements across Marketing Cloud solutions-including Engagement, Account Engagement (Pardot), Personalization, Intelligence (Datorama), Growth, Advanced Editions, and Third Party Messaging-ensuring customers are prepared for adoption and success.

Key Responsibilities

• Serve as a subject matter expert for Salesforce Marketing Cloud during the onboarding phase.
• Act as the first post sale point of contact, delivering a confident and welcoming customer experience.
• Lead virtual 1:1 and group onboarding sessions focused on business value and Customer 360.
• Apply a consultative approach to understand customer goals, use cases, and success metrics.
• Create tailored Success Paths aligned to customer objectives and maturity.
• Provide strategic recommendations to support adoption and long term success.
• Build strong relationships with customers and internal stakeholders.
• Contribute to onboarding best practices, documentation, and team knowledge sharing.

Experience & Qualifications

• 4+ years of experience in customer success, onboarding, or customer facing roles.
• Proven experience delivering customer presentations and strategic engagements.
• Strong ability to manage priorities and work independently in a fast paced environment.
• Experience engaging stakeholders from administrators to senior leadership.
• Relevant degree or equivalent professional experience.

Required Skills

• Fluent in English (additional languages a plus).
• Strong business acumen and customer centric mindset.
• Excellent communication and presentation skills.
• Consultative selling and problem solving abilities.
• Technical aptitude with the ability to learn Salesforce technologies quickly.
• Comfortable working in evolving and dynamic environments.

Preferred

• Salesforce Certifications (Marketing Cloud Admin, Email Specialist, Salesforce Admin).
• Hands on experience with Salesforce Marketing Cloud and CRM platforms.
• Knowledge of onboarding, implementation, or project management principles.
• Data literacy and ability to interpret reports and insights.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via the Accommodations Request Form.

Equal Opportunity Employer

Salesforce is an equal opportunity employer and maintains a policy of non discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination.

Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, and assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.