Marketing Associate

Marketing Associate - HIRING ASAP

Start date: ASAP
Duration: 6-month initial contract
Location: 3 days in London office & 2 days working from home.
Rate: £300 - £400 per day PAYE

Summary

Our client is looking for an experienced marketer to support our influencer marketing leads for Reality Labs internationally, with a focus on Wearables. You will need to have a deep understanding of the international Creator/Influencer landscape, consumer segmentation, insights and country-level cultural trends, as well as experience working with global & local XFN teams to launch successful and innovative Influencer campaigns, delivering against commercially oriented marketing goals and strategies etc and applying analytical rigor to inform breakthrough campaigns.

The ideal candidate will thrive in an agile and fast-paced role, working at the intersection of creativity and culture, creating campaigns that push the boundaries and expression of Meta Glasses, eg Ray-Ban Meta and Oakley Meta, in turn driving brand and product advocacy. Coordinating the most effective blend of paid, earned and owned for Influencer.

This role will be responsible for driving our clients' success internationally and in support of the International Marketing leads. In executing our clients' influencer marketing strategy, you will have the scope to creatively insert Meta Glasses into international cultures. We're looking for someone with a track-record of developing effective strategy grounded in audience insights and local culture most importantly someone who lives and breathes social and is always on top of the next big trend.

As the Influencer Marketing Manager, Wearables International, you will be representing the voice of our clients' audiences in our marketing agenda. You will have proven experience managing creative development, production partners and cross-functional (XFN) projects. You will focus on delivering successful influencer strategies, while seeking to insert Meta Glasses seamlessly into the cultural conversation.

Responsibilities

• Support the growth and development of a locally resonant influencer strategy established by leads, that is driven by audience insight and ladders up to international marketing objectives.
• Strengthen our influencer presence and insert Meta Glasses into international culture, building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach our audiences.
• Manage key agency relationships across markets, to develop best in class local influencer campaigns.
• Work cross-functionally to create insightful briefs drawing on different sources of insight and knowledge to create influencer campaigns which amplify and work in Tandem with paid media activity, driving increased engagement and lifts in key sentiment metrics.
• Partner with the Media team to coordinate the most effective blend of paid, earned and owned to achieve the defined brand sentiment goals.
• Work in partnership with analytics teams to quantify the impact of influencer marketing activities.
• Partner with Integrated Marketing, Insights, Decision Science, and Comms teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results.
• Analysis of cultural, community, media, and market trends to inform strategic and creative development for content.

Key Skills

• 7+ years' experience in social and influencer marketing (creative/content/social agency experience preferred).
• Deep and current understanding of international culture, specifically in the creator/influencer landscape.
• Experience working cross-functionally with a geographically dispersed and multi-disciplinary group on the development of marketing strategy, plans, and execution.
• Experience developing influencer strategies and campaigns at well-established brands.
• Proven strategic ability to design and deliver impactful social/influencer marketing solutions.
• Helping consumer-facing brands enter culture through local insights and trends translated into effective social/influencer campaigns.

Top 3 Must-Have Skills

• Direct influencer marketing experience
• XFN
• International marketing experience
• Face to face creator experience