Manager - Intellectual Assets and Thought Leadership

Manager - Intellectual Assets and Thought Leadership

Reports to: Head of Commercial Operations & Growth

Works closely with: Head of Marketing & Growth, Manager - Digital Audience and Market Growth, Manager - Client Engagement and Growth & Manager - Brand, Creative & Multimedia

Location: Remote

About Us

We are LUMORUS - a global consultancy that helps corporate leaders in the boardroom and c-suite, become great leaders. Leaders who stand out, scale up, be influential and make a significant impact in the world, leaving a lasting legacy.

Our Vision: To make good governance and phenomenal leadership the hallmark of how boards and senior leaders of organizations operate and conduct business.

Great Leaders we believe are persons of integrity - the state of being whole, unified and sound in construction - who brings out the greatness that lies within other human being and enables these individuals to put that new found greatness into practice consistently. They motivate themselves and inspire others to deliver high standards and performance, create amazing life experiences, become role models, give back and become more than they ever thought possible. When faced with challenges, they defy the odds, set new standards, and step up and create the future as they see it.

We believe that getting the fundamental of governance, corporate culture and transformative leadership right, will develop a new way of thinking and demonstrate in words and action a commitment to creating an extraordinary quality of life both professionally and personally for leaders and these they lead. Driving a believe and ethos of authenticity; become individuals committed to creating positive change, to stepping up and reaching heights they never imagined possible, for themselves and the business govern, and to lead others to the next level with a focus on impacting the world we live in for the better.

Our clients are based in the Europe, Africa, Latin America, the Caribbean and Middle East. We were founded in 2013, in London (UK), as RSPE Ltd. and rebranded in 2019 to Lumorus. We are a team of professionals with backgrounds in governance, business, organisational health and deep expertise in one or more areas, including behavioural science, executive coaching, risk & compliance and strategy consulting.

Job Summary

The Manager, Intellectual Assets and Thought Leadership is responsible for developing, managing, and elevating the organization's intellectual capital. This role leads the creation, packaging, and dissemination of high quality insights, research, frameworks, and strategic content that position the organization as a credible industry authority. The position requires a balance of strategic thinking, editorial leadership, and hands on content creation across digital platforms, webinars, podcasts, reports, and brand communication materials.

The ideal candidate is a structured thinker, strong writer, SEO aware strategist, and execution focused professional capable of independently managing the full content lifecycle, from ideation to optimization.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with marketing and business goals.
• Build and manage a structured editorial calendar across platforms.
• Define content themes, messaging frameworks, and thought leadership direction.
• Align content initiatives with digital marketing funnels and audience journey stages.
• Continuously analyze performance metrics and optimize strategy accordingly.
• Create high quality blogs, whitepapers, reports, newsletters, website content, and thought leadership articles.
• Develop branding materials including brochures, presentations, and corporate documentation.
• Produce authoritative, research backed, and professionally structured content.
• Maintain a centralized repository of intellectual assets.
• Ensure consistency in tone, messaging, and brand positioning across all channels.
• Thought Leadership Strategy
• Develop and implement a thought leadership strategy aligned with organizational priorities.
• Identify key themes, industry trends, and emerging issues for content development.
• Position senior leaders and subject matter experts as recognized voices in the sector.
• Oversee publication calendars and distribution plans.
• Prepare scripts, discussion briefs, research notes, decks, and supporting material for webinars and podcasts.
• Develop structured content outlines for guest speakers and internal leadership.
• Repurpose webinar and podcast content into multiple digital formats (blogs, clips, email summaries, social posts).
• SEO & Optimization
• Conduct keyword research and search intent analysis.
• Ensure all content is SEO optimized (on page structure, keyword integration, metadata, internal linking).
• Monitor organic performance and refine content for improved search visibility.
• Align content with search demand and competitive positioning.
• Multi Format Content Repurposing
• Transform long form content into short form articles, video scripts, social carousels, email content, and summaries.
• Maximize content lifecycle value through strategic repackaging and distribution.
• Collaborate with the Social Media Manager for platform specific content adaptation.
• AI & Productivity Integration
• Utilize AI tools to enhance research, ideation, structuring, and editing efficiency.
• Leverage AI for content optimization and performance enhancement.
• Continuously evaluate emerging tools and trends to improve content workflows.
• Brand & Marketing Alignment
• Ensure all content aligns with overall brand positioning and digital marketing strategy.
• Support broader marketing initiatives with structured content assets.
• Maintain messaging clarity, authority, and differentiation in the market.

Requirements Qualifications and Professional Development

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
• Certification in Content Marketing, SEO, or Digital Marketing is preferred.
• Demonstrated commitment to continuous learning in content strategy, SEO, and AI advancements.
• Familiarity with marketing automation and content management systems is an advantage.

Experience

• Minimum 3+ years of professional experience in content marketing and strategy.
• Proven experience developing whitepapers, reports, newsletters, and webinar/podcast materials.
• Experience independently planning and executing structured content calendars.
• Demonstrated ability to align content with digital marketing funnels and lead generation strategies.
• Hands on experience with AI based writing and optimization tools.

Strategic Skills

• Strong understanding of content funnel alignment and audience segmentation.
• Advanced SEO knowledge including keyword research, search intent mapping, and on page optimization.
• Ability to translate complex ideas into clear, structured, and engaging content.
• Data driven mindset with performance tracking and optimization capability.
• Strategic thinking combined with hands on execution discipline.

Personal Attributes

• Self driven, proactive, and target oriented.
• Strong ownership mindset with high accountability.
• Structured, organized, and detail oriented.
• Creative yet analytical thinker.
• Ability to work independently while collaborating cross functionally.
• Strong communication and stakeholder management skills.