Loyalty & Content Marketing Specialist

At INNO, human connection is highly valued. The company offers a unique professional experience, in a family spirit, promoting personal growth and the development of employees' full potential. The diverse team, with over 20 nationalities represented, creates a enriching and stimulating work environment

With more than 125 years of existence, INNO boasts a rich history and a brand focused on excellence. Employees have numerous opportunities for career advancement and development that allow them to participate in exciting modernization projects, actively contributing to the transformation of the company and shaping its future while maintaining a work-life balance

INNO recognizes the importance of strong employee engagement and offers attractive benefits and flexible working hours, including , depending on the role, the option to work four days instead of five and homework.

About the role :

INNO is looking for a proactive and creative Loyalty & Content Marketing Specialist to strengthen our customer relationships through inspiring content, impactful loyalty initiatives, and meaningful digital interactions.

You will be responsible for engaging our community through social media, newsletters, and loyalty communications, while working cross-functionally to support brand love and customer retention.

Key Responsibilities

Customer Engagement & Loyalty

• Contribute to the development and execution of customer engagement strategies focused on loyalty, satisfaction, and advocacy.
• Support the implementation of exclusive perks, content, and experiences for our most loyal customers.
• Analyze behavioral data and community feedback to improve engagement initiatives.
• Segment audiences to deliver relevant and personalized communications.

Social Media

• Own day-to-day social media operations: planning, scheduling, and publishing content.
• Grow followers and boost engagement.
• Monitor performance and adjust content based on key metrics and trends.
• Stay informed on industry trends and social media innovations.

Content & Campaign

• Write compelling content for email newsletters, loyalty updates, and social posts.
• Collaborate with design and CRM teams to ensure brand consistency across channels.
• Align messaging with broader marketing campaigns and seasonal highlights.
• Support event promotion and special activations through social and email platforms.

Collaboration & Innovation

• Work closely with marketing, CRM, customer service, and product teams to align on messaging and customer journey enhancements.
• Share insights and propose new content ideas or loyalty touchpoints.
• Keep an eye on competitors and market trends to identify new opportunities for engagement.

Your Profile

• Min 2 years of experience in digital marketing, CRM, social media.
• Bachelor in marketing
• Strong writing skills in French and Dutch
• Excellent communication and organizational skills.
• Hands-on experience with social media and email marketing tools
• Curious, creative, customer-focused, and data-driven.

What We Offer :

• Join a thriving and innovative retail environment that values your personal skills and dedication.
• Opportunities for professional growth and development through ongoing training and mentorship programs.
• Be part of a diverse and inclusive workplace that celebrates individual contributions and fosters a sense of belonging.
• Collaborate with a dynamic team passionate about delivering exceptional customer experiences and staying ahead of retail trends.
• Competitive salary and benefits package, recognizing and rewarding your commitment to success.