Japan Media & Partnership Lead

Company Description

Zuler is a global leader in remote desktop and cloud computing technologies, specializing in ultra low latency, high resolution solutions with their proprietary ZeroSync Engine. With millions of users and enterprise subscribers worldwide, Zuler is revolutionizing connectivity and accessibility to high performance computing. The company is backed by significant investments, patents, and a diverse team of industry experts.

Our proprietary product, DeskIn, is a fast growing remote desktop platform used by creators, gamers, and professionals worldwide. As we expand into Japan, we're hiring a marketing leader tobuild our Japan business from zero to one- driving awareness, organic growth, and user acquisition across digital and influencer channels.

What You'll Do

• Lead DeskIn's Japan marketing strategy, from planning to execution.
• Localize brand positioning, messaging, and creative to fit Japanese audiences.
• Drive new user acquisition and ROI positive growth via Google Ads, Yahoo! JAPAN Ads, LINE, SmartNews, and social media.
• Build and scale influencer/KOL marketing, managing creators on YouTube, TikTok, Instagram, and X.
• Grow organic traffic and brand presence through SEO, AEO, GEO, content, and community initiatives.
• Develop strategic partnerships with creators, tech communities, and local brands.
• Use analytics tools (GA4, GTM, Looker) to optimize performance and report clear business impact.
• Manage Japan based freelancers and agencies for design, media, and Public Relations support.

What We're Looking For

• 4+ years in consumer or tech marketing; 2-4+ years leading growth in Japan.
• Proven success in building B2C brands from scratch in Japan.
• Deep knowledge of Japan specific marketing channels (Google Ads, Yahoo! JAPAN Ads, LINE, SmartNews).
• Hands on experience with influencer marketing, organic social growth, and SEO/AEO/GEO.
• AI savvy and data driven, comfortable using AI tools for content, targeting, and analysis.
• Excellent analytical and communication skills.
• Business level Japanese proficiency is needed to communicate with Japanese end users and external stakeholders.

What Success Looks Like

• Strong new user and paid conversion growth.
• Positive ROI and efficient CPA.
• Expanding organic traffic and keyword share.
• High performing creator and partner ecosystem.
• Growing DeskIn brand visibility in Japan.

Why Join DeskIn

• Build Japan from the ground up with creative freedom and ownership.
• Work directly with a global HQ team in Singapore.
• Be part of one of Asia's fastest growing remote tech innovators.
• Shape global best practices in AI driven, performance first marketing.