Investment Marketing Specialist

Investment Marketing Specialist
Location: London
Role Type: Permanent
Work Setup: Hybrid - 3 days in office 

Who We Are

Vanguard is one of the world's leading investment firms, dedicated to helping clients achieve lasting financial success. Established in 1975, its unique ownership structure-where funds own the company and investors own the funds-ensures all efforts are focused on client outcomes. Known for integrity, innovation, and low-cost investing, fosters an inclusive and collaborative culture that empowers employees to make a meaningful impact globally.

What you'll do:
Planning

• Develop and execute marketing plans to elevate the active Fixed Income franchise.
• Monitor macroeconomic trends, interest rates, sector developments, market trends, competitor activity, and client insights to guide messaging.
• Collaborate with senior leadership to align marketing with business objectives.

Positioning & Messaging

• Define product positioning reflecting investment philosophy, Alpha drivers, risk management, and performance across strategies (eg, government bonds, investment grade, high yield, emerging markets debt, multi-asset credit, absolute return)
• Translate technical portfolio insights into clear narratives and create messaging frameworks for clients, advisers, wholesalers, and digital channels

Go-to-Market Strategy

• Plan and execute product launches and feature releases
• Coordinate with cross-functional teams to define scope, timelines, and assets
• Track launch performance and refine go-to-market strategies

Sales Enablement

• Develop sales tools: brochures, pitch decks, product overviews, fund commentaries and maintain up-to-date, compliant marketing materials across regions
• Support sales training on product features and positioning

Stakeholder Collaboration

• Collaborate with portfolio managers, analysts, economists, and product specialists to align messaging with portfolio performance, risk insights, and strategic objectives.
• Coordinate with legal and compliance to ensure regulatory adherence

Performance & Market Monitoring

• Track flows, AUM trends, engagement metrics and optimize client journeys by monitoring engagement with active Fixed Income content.
• Produce dashboards and reports on active Fixed Income performance

What you bring:

• Extensive experience in investment marketing, asset management, or financial services, with a focus on active Fixed Income
• Strong understanding of bond markets and macroeconomic drivers
• Excellent writing and communication, simplifying complex concepts
• Proficiency with content management systems, analytics tools, and digital/AI trends
• Proven project management and cross-functional delivery skills
• Ability to work effectively in a matrixed organisation with senior stakeholders

What's Next:

If you are ready to take the next step, apply now. Successful applicants will be contacted directly by a recruiter to discuss the role more.

We are committed to creating an inclusive recruitment experience. If you require support or adjustments to the recruitment process, our Adjustment Concierge Service is here to help. Please feel free to contact us at (see below) to discuss how we can support you.

This position is being recruited on behalf of our client through our Outsourcing service line. Resource Solutions Limited, trading as Robert Walters, acts as an employment business and agency, partnering with top organizations to help them find the best talent. We welcome applications from all candidates and are committed to providing equal opportunities.