Innovation Marketing Manager Campina

Join Campina as an Innovation Marketing Manager and play a pivotal role in driving innovation for this leading dairy brand in the Benelux!

Are you ready to lead the next wave of innovation for Campina? Are you a product enthusiast who ensures flawless execution as if it were your own business? As part of our Campina Benelux team, you'll be driving growth through innovation and portfolio initiatives. You'll deliver a brilliant experience to consumers across both the Netherlands and Belgium when they engage with our products, while simultaneously enhancing product sustainability on our journey to a better tomorrow. And, you'll be joining a highly energized and skilled team, and partnering with a truly multidisciplinary team across the two markets.

Please note: Due to the holiday period, the screening process will start from 5 January. Thank you for your patience.

What We Ask

• Minimum of 8 years in B2C FMCG marketing experience. With a strong focus on conceptual marketing (innovation, brand development) and financial management.
• Exceptional analytical skills to identify, prioritize, and present business opportunities based on consumer and market insights.
• Proven track record in organizational and project management, with experience in senior stakeholder management.
• Proactive and always looking for new opportunities to drive change.
• Strong collaboration skills to thrive in a multi-disciplinary matrix organization.
• Decisive, persuasive, and an effective communicator who balances voicing opinions with active listening.
• Fluent in English and Dutch (written and spoken). French is an advantage.
• MSc degree, preferably in a relevant field.
• Based in Netherlands but connecting with and regularly present in Belgium and Wageningen R&D center

What We Offer

• Be part of a unique company culture rooted in Dutch heritage with a strong international presence.
• Maintain a healthy work-life balance through our hybrid working model, with up to two days per week in our Amersfoort office for collaboration and connection.
• Work comfortably from home with a fully equipped home office, including an ergonomic chair, desk, monitors, and more.
• Commute sustainably with an NS business card for train travel.
• Prefer another mode of transport? Receive a travel allowance of €0.23 per km (up to 30 km one way) when not using the NS card.
• Take advantage of our bike purchase scheme, offering attractive tax benefits for a new bike.
• Enjoy 200 hours of annual leave (full-time), with the flexibility to buy or sell up to 40 additional hours, plus an 8% holiday allowance.
• Work a 40-hour full-time week with a competitive salary range of €8,500 - €9,100 and a bonus scheme.
• Receive a company laptop and mobile phone to support flexible and mobile working.
• Enjoy daily office perks, including free cheese and milk at lunch and barista-quality coffee.

Vacancy Description

This is a senior role where expertise and quality in both conceptualization and execution are paramount. As the Innovation Marketing Manager, you will be empowered to drive innovation and manage a significant part of Campina's portfolio. You will be the expert representative within the Campina team for your area of responsibility. In this role, you will develop and execute prioritized categories, including:

• Develop opportunities into winning propositions (insight, concept, product, and pack portfolio) for implementation within the next 1-2 years.
• Conduct outside-in analysis to identify consumer needs and behaviors, translating these insights into potential opportunities for Campina.
• Identify business opportunities through in-depth market and financial analysis.
• Work closely with Business Group Europe to prepare a long-term innovation funnel.
• Commercially lead the delivery of these innovation projects, engaging with multidisciplinary teams and stakeholders to ensure consumer-centricity from insight to market delivery.
• Collaborate with cross-functional teams to ensure on-time, in-full (OTIF) delivery of launches and perfect execution across all marketing Ps.
• Monitor brand performance and develop corrective actions when needed.
• Analyze relevant market (Nielsen/GfK) and marketing information, providing consumer and market insights regarding developments and trends through periodic and ad hoc reports and analyses.
• Inspire the broader organization with outside-in and consumer-centric thinking.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

Want to make an impact at one of the world's largest dairy companies?

Our headquarters in Amersfoort is home to a vibrant, international community where we work across disciplines to make a real difference in millions of lives - by providing the very best in nutrition. Our purpose, Better nutrition for the world, can only be achieved through the passion, creativity, and collaboration of our people.

We believe that diversity in all its forms - from gender, ethnicity, age, and nationality to background, perspectives, and ways of thinking - makes us stronger. Just like our nutritional portfolio, our teams are enriched by variety, and together we drive innovation and growth.

About our team and office:

• Multidisciplinary excellence: a highly skilled team that thrives on collaboration and impact.
• Welcoming atmosphere: enjoy a lively workplace with a top-notch cafeteria, free milk, cheese, and Lattiz coffee, plus subsidized lunches, drinks, and social events.
• Easy to reach: conveniently located near Amersfoort Central Station, with private parking available.