Industry Marketing Lead

Softwerx is seeking a dynamic Industry Marketing Lead with sharp project management skills and a meticulous eye for detail to plan and execute Softwerx's industry-led marketing approach within two industries: Legal and Public Sector (Multi-Academy Trusts and Housing Associations). The Industry Marketing Lead will be joining a growing marketing team in an exciting and collaborative, fast-paced environment.

The successful candidate will be a team player with excellent communication, administration and organisational skills. They must have a can-do attitude with the ability to work well under pressure and will play a key role in the company's overall growth strategy by effectively shaping Softwerx's industry marketing strategy.

Overview

Contract type: Permanent

Location: This is a hybrid role with occasional travel across the UK and weekly visits to the Cambridge Head Office at CB22 3GN (may change depending on business requirements).

Hours of work: Full time 37.5 hours per week 9am - 5.30pm Monday - Friday.

Salary: £35,000 - £40,000 pa dependent on experience.

Key Responsibilities

• Full end-to-end project management of all industry-specific activities, collaborating with other members of the marketing and sales teams to ensure accurate messaging and effective execution.
• Contribute to the industry-specific marketing strategy based on Softwerx's priorities and future roadmap, reviewing past campaigns and presenting a case (if applicable) for executing them again.
• Manage the creation of industry-specific content, including but not limited to brochures, Microsoft PowerPoint slides and copy for advertisements in collaboration with a selected 3rd party agency as required.
• Work closely with the Events Lead and the wider marketing team where required to plan and execute 3rd party industry-specific events.
• Manage end-to-end planning and reporting on the Microsoft Dynamics Customer Insights platform and with 3rd party suppliers as needed.
• Ensure all campaigns adhere to Softwerx's brand guidelines and are executed to a high standard.
• Attend and manage industry-specific tradeshows and conferences as required.
• Anticipate any future challenges during campaign planning so they can be mitigated in good time.
• Work closely with other sales and marketing functions, taking on strategic projects where required that will align and contribute towards wider marketing and business objectives.

Essential Experience

• Degree in Marketing or a related field.
• 3+ years of professional industry-specific marketing experience (or equivalent), preferably within Legal or Public Sector within IT or cybersecurity.
• Proven experience in end-to-end delivery of industry-specific activities, preferably within IT or cybersecurity.
• Able to work independently and with a team, manage multiple priorities, and deliver results in a fast-paced environment.
• Comfortable with change, and a strong bias for action and attention to detail.
• Excellent communication skills (both written and verbal).
• Very strong organisational skills, with a capacity to manage multiple, simultaneous projects and initiatives.

Preferred Experience

• Experience working in the B2B cybersecurity sector.
• Knowledge of the Microsoft Security ecosystem.
• Knowledge and experience of using Microsoft Office, including Microsoft Dynamics.

Package

• Competitive base salary £35K - £40K (experience dependent).
• 25 days holiday per annum plus UK public holidays.
• Westfield Health Membership (offering cashback on health services plus discounts for retailers and gym memberships).
• Life Cover (2 x basic salary).
• Employer pension contribution (4% employer, 4% employee).
• Continual training and career development.
• Referral Scheme.

The successful candidate will be required to satisfy a right to work in the UK and a Standard DBS check at the conditional offer stage.