Hybrid -E-Commerce Manager

Overview

Location: On site / Dublin, Ireland
Job type: Permanent / Full-time
Sector and subsector: Arts Marketing
Annual Salary Range: from € 60,000.00 to € 70,000.00

About O'Briens Wines

O'Briens Wines is Ireland's leading family-owned drinks retailer, with 35 stores nationwide and over 1,000 wines sourced directly from more than 180 wineries worldwide.

We are passionate about exceptional products and outstanding customer experiences - whether in-store, online, or through our growing digital channels. Across our stores, Support Office and online operations, our teams work in a collaborative, supportive environment built on trust, teamwork and genuine care.

At O'Briens, our people bring our brand to life.

Role Overview

Location: Support Office, Sandyford, Dublin & Remote

Reporting to: Head of Marketing & E-Commerce

The E-Commerce Manager will lead the strategy and day-to-day performance of O'Briens' digital business across website, mobile app and omni-channel touchpoints.

This is a commercially critical role focused on driving online revenue, enhancing customer experience, and evolving our digital platforms in line with customer expectations and business goals.

Key Responsibilities

• Develop and deliver the annual e-commerce roadmap
• Own KPIs including revenue, conversion, AOV, CAC and CLV
• Identify growth opportunities across web, app, Click & Collect and subscriptions
• Present performance insights and recommendations to Senior Management
• Own the day-to-day management of Shopify and the O'Briens Club app
• Oversee integrations with LS Central and Business Central
• Continuously optimise UX, performance, merchandising and search
• Lead testing, improvements and digital innovation initiatives

Customer & Loyalty

• Enhance the O'Briens Club loyalty experience
• Optimise the full customer journey from discovery to checkout
• Drive Click & Collect excellence across stores
• Implement personalisation and conversion optimisation strategies

Digital Growth & Subscriptions

• Partner on integrated digital campaigns
• Manage email marketing and conversion programmes
• Grow and optimise Wine Subscription and Craft Beer Club
• Reduce churn and increase lifetime value

Data & Commercial Insight

• Own e-commerce analytics and reporting
• Provide weekly performance updates and actionable insights
• Monitor stock, customer behaviour and digital channel performance

Stakeholder & Project Leadership

• Lead website upgrades, feature launches and digital projects
• Manage agency and technology partners
• Collaborate cross-functionally across Buying, Stores, Finance, IT and Marketing
• Ensure compliance with GDPR and e-commerce regulations

About You

• 3+ years' experience relevant e-commerce (retail/FMCG preferred)
• Proven track record of driving revenue growth and improving conversion
• Strong Shopify experience
• Experience with loyalty, subscriptions and analytics
• Confident managing multiple stakeholders and projects

You are:

• Commercial and data-driven
• Customer-obsessed
• Technically confident
• Collaborative and adaptable
• Detail-focused with high standards
• Passionate about retail and great customer experiences

What We Offer You

• Enjoy Employee discounts on wine and fizz for all our colleagues.
• Bike to Work scheme.
• Access HSF Health Plans, covering healthcare expenses including dental, optical, and more.
• Participate in our Company Pension Scheme for future financial security.
• Benefit from our Refer a Friend scheme.
• Explore a variety of Development Opportunities through both online and classroom-based learning, delivered by in-house and external industry experts.

Training & Growth

• Take part in WSET Wine and Spirit Courses to expand your wine knowledge and earn recognized qualifications in the industry.
• We offer excellent career progression opportunities, with many of our promotions being filled internally.

Our Commitment to Inclusion

We believe every colleague should feel empowered to be their authentic self at work respected, valued, and included, no matter who they are, where they're based, or what role they play.

Inclusion is at the heart of how we operate. When we embrace individuality and diverse perspectives, we foster a sense of belonging-and quite simply, diverse teams make better decisions and drive greater impact.

As a company, we are continuously expanding, but it's the dedication and talent of our people that drives our success. At O'Brien's, we believe in fostering talent and providing ongoing learning opportunities to help you advance in your career. If you're motivated, ready to learn, and excited about working in a vibrant and busy environment, there's plenty of room to grow with us.

Apply for this position

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CV file

Do you have 3 year experience?

Can you describe your experience relevant to this role and your key responsibilities?

Briefly outline a project you are proud of and your role in achieving its success.

What is your hands on experience with Shopify & managing mobile loyalty apps

What is the earliest date you can start with us?

Are you a current O'briens employee or have you previously been directly employed by Obriens?

Can you please confirm your visa/residency status (e.g Irish Citizen, Stamp 4 etc.)?

Have you been referred to this job by a current O'Briens Wine employee? No Yes