How To Hire a Vice President of Marketing

What does a Vice President of Marketing do?

The Vice President of Marketing will develop mid and long-term strategies and oversee all marketing campaigns and functions of a business. This will include, but not be limited to product marketing, influencer marketing, public relations, digital marketing. The vice president of marketing will work alongside other senior executives in other areas like sales, and also the CEO, COO or CMO. They will work together to ensure alignment across the company.

Day to day tasks of a Vice President of Marketing

• Drive the digital marketing capability (website, SEO, social media channels)
• Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
• Create and drive the global/national marketing strategy
• Business lead flow through high quality branding efforts
• Engage with all areas across the business

Vice President of Marketing Definition

A Vice President of Marketing is a marketing expert who assumes control and responsibility for the overall marketing success of a company. They oversee all marketing strategies and efforts in order to build the company's position in the marketplace and achieve desired business goals.

Skills needed for a Vice President of Marketing

A vice president of marketing must be customer-focused and understand the marketing funnel. They will be responsible for large teams and must be able to oversee the marketing strategy from a macro level, while remaining engaged with all internal and external stakeholders.

• Stakeholder Management
• Marketing Strategy
• Team Management
• Marketing

Compensation and Benefits

Vice President of Marketing salaries in the United States range from $161,183 - $370,128 (USD). In the United Kingdom they range from £40,000 - £130,000 (GBP). In Australia they range from $134,000 - $322,000 (AUD). Salaries vary primarily by organization size and location.