Head of Strategy

Head of Strategy - Creative Sports Marketing Agency - London (Hybrid)

Are you a Head of Strategy looking for an opportunity to shape the future of sports marketing and sponsorship?

DNA Recruit is working for a fast growing, creatively driven Creative Sports Marketing Agency that brings together world class strategy, creativity and sponsorship expertise. Working at the intersection of sport, culture, data and innovation, the agency partners with major global brands and rights holders to deliver fame driving, commercially effective work.

Reporting directly into senior leadership, this role plays a critical part in defining the agency's strategic direction while influencing clients, creative output and commercial growth.

About the Role

As Head of Strategy, you will lead strategic thinking across brand, campaign and sponsorship activity, ensuring every piece of work delivers cultural relevance, creative impact and measurable business results. You'll work closely with creative, data, CX and media teams to bring integrated ideas to life, while acting as a trusted strategic partner to senior clients. This is a highly visible leadership role, blending strategic rigour with innovation, audience insight and commercial acumen.

Key responsibilities include:

• Setting and leading strategy across brand, creative, sponsorship and integrated campaigns
• Embedding strategic thinking into the creative process to drive fame, effectiveness and ROI
• Leading cross functional teams across planning, insight, data, creative and media
• Developing sponsorship and activation strategies grounded in audience insight and measurement
• Acting as a senior strategic advisor to clients, building long term partnerships and unlocking organic growth
• Leading workshops on positioning, segmentation, effectiveness and innovation
• Shaping thought leadership and distinct strategic points of view for the agency
• Building, mentoring and developing a high performing strategy team
• Staying ahead of industry trends including AI, digital transformation and evolving fan experiences

Skills and Experience Required

• 10 years' senior strategic experience, ideally within sport, sponsorship or creative agencies
• Strong understanding of sports culture, sponsorship models and audience measurement on a global scale
• Proven leadership experience with the ability to inspire, mentor and grow teams
• Commercially minded, with a track record of delivering measurable impact
• Confident senior client operator with excellent stakeholder management skills
• Highly skilled in turning data and insight into powerful strategic direction
• Experience delivering integrated, multi channel campaigns
• Strong communication and presentation skills
• Exposure to AI, synthetic data or digital innovation is a plus
• A genuine passion for sport and sports culture

Salary & Location

• Salary: Up to £100k 10% bonus
• Location: London (Hybrid - 3 days per week in the office)
• Job Reference: AW 250529

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds. Unfortunately, due to the high number of applications received, we are unable to respond to all unsuccessful candidates.