Head Of Social Media

Type: Full-time. We welcome applications from those seeking part-time, compressed hours, or other flexible working arrangements. Let's discuss what works for you.

Company: ProWritingAid

Location: Remote. Candidates must be located in the East Coast United States, United Kingdom or Europe.

About Us

ProWritingAid helps creative writers craft, polish, and elevate their writing. We're a profitable SaaS company at the forefront of innovation in the creative writing space, with a fast-growing user base and a big vision. Our team is 100% remote, primarily based in the UK and Europe.

Our mission is to become the essential tool for creative writers. If you're excited by storytelling, community, and content with impact-you'll feel right at home here.

The Role

We're looking for a Head of Social Media to lead our organic social function from strategy through execution. This is a high-impact, high-visibility role where you'll define our voice across platforms, grow our engaged community of creative writers, and contribute meaningfully to our brand and growth goals.

We're looking for a social media powerhouse-someone who thrives on both crafting smart strategy and executing with creativity and precision. This is a brand-new role with no shoes to fill and no one above you in social to ask permission from. You'll have the opportunity to define our social media presence from the ground up, drive real impact, and grow with the role (and company) as it evolves.

Key Responsibilities

Set the vision and roadmap: Define and lead a multi-platform organic social strategy that drives growth, community engagement, and brand affinity-aligning with company-wide goals and marketing objectives.

Own the social media function end to end: Lead strategy, planning, execution, and reporting for Instagram, TikTok, YouTube, and emerging channels.

Grow a powerful online presence: Create a distinct, recognizable voice for ProWritingAid across platforms. Build a loyal following of writers, creators, and storytellers who engage deeply with our content. Engage with that following through community management and content moderation.

Execute creatively: Create content yourself (copy, visuals, video) when needed, and collaborate with designers, writers, and content creators where helpful.

Use data to drive decisions: Build and report on KPIs that clearly link organic social to business outcomes. Constantly optimize based on what's working.

Collaborate cross-functionally: Work with marketing, content, community, product, and support teams to amplify key messages, align campaigns, and share insights across channels.

Test, learn, and innovate: Stay ahead of platform changes and trends. Experiment with new formats, tools, and ideas to continually evolve and improve performance.

Build and scale systems: Establish workflows, templates, and processes that allow for consistent execution and experimentation-even as we grow.

Contribute to marketing leadership: Represent social media as a strategic function within the marketing team. Advocate for its value, present results, and influence cross-functional priorities.

What We're Looking For Must-Have Experience & Skills

5-8+ years of experience in organic social media, including strategy ownership and hands-on content creation.

Proven ability to scale and manage multi-channel growth for brand social media accounts on platforms like Instagram, TikTok, Facebook, and YouTube.

Strong creative sensibility-you understand storytelling, trends, and tone, and can build and give feedback on content that resonates with niche audiences.

Analytical mindset-you're confident building dashboards, analyzing performance, and translating data into insight.

Ability to lead cross-functional projects and collaborate across disciplines (marketing, content, design, community, etc.).

Experience managing contractors, freelancers, or direct reports as we grow the function.

Exceptional writing and communication skills.

A proven track record of owning social media strategy and driving real business impact (not just engagement).

Fluent English speaking and writing; strong familiarity with North American culture, language use, and tone-able to create content that resonates with a primarily US and Canadian audience.

Bonus Points For:

Familiarity with tools like Figma, Adobe Suite, or CapCut.

Experience working in SaaS, edtech, or the creative industries (especially writing, publishing, or storytelling).

Who This Role is Not For

You're looking for someone to hand you a playbook.

You're uncomfortable making decisions independently or proposing bold new ideas.

You prefer working only at a strategic level and not getting into the day-to-day content production.

You're not excited by creative writing, authors, or the world of storytelling.