Head of Product Marketing at Readdle.com

Head of Product Marketing - PDF Expert Salary

Not Disclosed

Company Description

- Bootstrapped and profitable productivity software pioneer

Job Description

Join Readdle to lead product marketing for PDF Expert, a category leading app with over 200 million downloads. You will own the growth strategy, from refining value propositions to executing pricing experiments. This high impact role requires a blend of strategic positioning and hands on optimization to drive adoption for a flagship Apple ecosystem product.

Location

London, UK; Warsaw, Poland; Berlin, Germany

Why this role is remarkable

• Lead marketing for a market dominating flagship product that serves as the company's top revenue driver within a world class suite of Apple productivity apps.
• Enjoy true autonomy in a bootstrapped, profitable environment with over 250 global employees, free from VC pressure and focused on long term product craft.
• Work at the intersection of product and growth, owning the full funnel from top of market positioning to deep technical paywall and pricing experimentation.

What you will do

• Refine PDF Expert's value proposition and competitive positioning using deep user research, market insights, and rigorous data driven analysis.
• Own the conversion and activation roadmap across all platforms, optimizing the user journey to increase lifetime value through rapid experimentation.
• Lead cross functional go to market strategies for new product launches, collaborating closely with Product, Lifecycle, and Customer Insights teams.

The ideal candidate

• Possesses 8+ years of B2C product marketing experience, with a mandatory background in scaling consumer subscription mobile apps on iOS.
• Demonstrates a mastery of storytelling, capable of crafting powerful narratives that distinguish premium digital products in a crowded competitive landscape.
• Exhibits a results oriented mindset with deep expertise in revenue levers, pricing models, and data informed decision making in product led organizations.