Head of Personalisation Strategy

The Head of Personalisation role is within the Group Customer and Communications Function, which is responsible for delivering best-in-class brands, marketing and communications.

This is a new role within the Personalisation team. We have embarked on an exciting and transformational journey to uplift our personalisation capability across data, technology and people, with a clear ambition to deliver the best customer outcomes from personalisation of any bank, anywhere. Personalisation sits at the heart of the customer experience, enriching interactions and deepening relationships, making it easier for our customers to get more value from our products and services. Our ambition is to add value at every touchpoint, whether through digital channels or human interactions in our branches and contact centres.

Your remit will cover one-to-one existing customer marketing across all direct communications, from in-app messaging and email, through to direct mail, push notifications, and next best actions in branch and contact centres.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job, you'll spend at least two days per week, or if part-time, you'll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working.