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Head of Performance Marketing

Posted 2 days 5 hours ago by Moco Museum

60 000,00 € - 80 000,00 € Monthly

Permanent

Not Specified

Marketing & PR Jobs

Noord-Holland, Amsterdam, Netherlands

Job Description

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IN ART WE TRUST

Moco isn't like any other museum. We started in Amsterdam, expanded to Barcelona, and after receiving +5 million visitors are now shaking things up in London. Our goal? To make art, fun, bold, and for everyone. At Moco, we showcase work by icons like Basquiat, Warhol, Kusama and street legends like Banksy, whose art challenges power and speaks to the people.

We celebrate the voices that are not always found in traditional museums, from the streets to the digital world and beyond. Our spaces are filled with immersive art, powerful messages and a playful spirit. We believe in breaking the rules, thinking differently, and making art that connects with real life. Our team is made up of curious, passionate people who love creativity, community, and doing things with heart. You don't need to be an art expert, just open-minded, energetic, and ready to be part of something exciting.

THIS IS YOU

As the Head of Performance Marketing, you will be responsible for driving the museum's digital marketing success across all key channels. Reporting to the leadership team, you will manage a team of five talented marketers and oversee relationships with external agencies. Your goal will be to grow Moco Museum's online presence, increase ticket sales, and elevate brand awareness through data-driven strategies. You should be experienced in managing multi-channel campaigns (paid ads, Meta, SEO, affiliate marketing, TikTok) and be tech-savvy, with a deep understanding of tracking, A/B testing, and website optimization to improve user experience and conversions.

Key Responsibilities

Develop and lead performance marketing strategy: Own the full-funnel digital marketing approach, including paid ads, SEO, Meta, TikTok, affiliate marketing, and other emerging platforms.
Manage teams and agencies: Lead a team of five marketing professionals and coordinate with various agencies to ensure all campaigns are executed seamlessly.
Data-driven performance optimization: Set up and manage tracking systems (Google Analytics, Meta Pixel, etc.) to monitor and optimize performance. You will utilize A/B testing for landing pages, ads, and website improvements to drive growth in ticket sales and engagement.
Cross-channel campaign execution: Oversee paid search, social media ads, SEO strategies, and affiliate partnerships, ensuring consistency across all platforms and alignment with Moco's brand voice.
Website and conversion management: Work with development teams to implement ticketing solutions, optimize website performance, and ensure seamless customer journeys from campaign to conversion.
Budgeting and ROI focus: Manage digital marketing budgets, allocating resources effectively to maximize ROI and customer acquisition.
Stay ahead of digital trends: Continuously explore new tools, platforms, and techniques, particularly in the evolving landscape of performance marketing.

Requirements

Proven experience in performance marketing (5+ years managing a team), specifically tourism or visitor attractions sector, managing multi-channel strategies (paid ads, Meta, SEO, affiliate, TikTok) with a strong focus on ticket sales, conversion optimization, digital revenue growth, visitor-based sales strategies.
Tech-savvy: Deep knowledge of tracking and analytics platforms (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.), and experience with A/B testing tools and website optimization.
Strong leadership skills with experience managing teams and external agencies.
Analytical mindset with a passion for data and testing to drive high-impact results.
Experience in e-commerce or ticketing environments is a plus.

What Moco Offers

Expect a high-energy work environment that keeps you on your toes, team drinks every Friday,

spontaneous fun, and plenty of creative, team-building activities. Add to that a full calendar of

internal events, exclusive discounts on merchandise and museum admission for you and your

loved ones, and the freedom to execute your own ideas and you have got more than just a job.

You have got a place to belong:

Our benefits include:

Competitive salary
A fun and supportive team culture
Regular social events and parties
Staff discounts on merchandise and entry
Room to grow and develop professionally
A workplace that values originality and input
Join us and be part of something meaningful and a little bit rebellious!

Ready to shape Moco Museum's digital future and connect millions of art lovers worldwide? Apply

now via our careers page.

About Us

From the bustling Museumplein of Amsterdam to the charming Gothic Quarter of Barcelona, and now, steps away from Marble Arch in the heart of London - Moco Museum is the global hub of art lovers and the art curious. This is the proud home to modern classics by the likes of Jean-Michel Basquiat, Andy Warhol, Yayoi Kusama, KAWS, Marina Abramović, Keith Haring, Kehinde Wiley and Tracey Emin, as well as new immersive wonders by contemporary stars.

Across all areas of the museum, at Moco we work together to connect millions of viewers to carefully curated collections that inspire us all to defy expectations, follow our hearts and dream harder. Every day, our vision evolves and our reach grows. We trust in art as the vehicle to transport our collective consciousness into a more free, enlightened state. We are bold, pink, disruptive and playful - we are Moco.

Seniority level