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Head of Multiplatform Commissioning
Posted 1 day 2 hours ago by BBC Group and Public Services
Job Closing Date: Monday, 7th September 2026
JOB DETAILSJOB BAND: Senior Leader
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: Content Commissioning
LOCATION: Flexible (any UK hub)
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLEThis exciting senior addition to our Content Commissioning team will lead a newly created Multiplatform Hub responsible for managing BBC Content accounts and building engaged communities on key third-party services such as YouTube, TikTok, Roblox and more. Prioritising targeted content for young audiences (13-34), this role will work directly with the commissioning teams in Factual, Entertainment, Drama and Comedy, as well as BBC iPlayer, other content areas and social media teams across the BBC, with an empowered remit to find young audiences where they are, deepen engagement with the BBC, and champion emerging and established creator talent and new forms of content.
WHY JOIN THE TEAMThe role sits at the intersection of the BBC's public purposes, key priorities, and the changing media landscape, with the scope and exposure to create lasting impact.
YOUR KEY RESPONSIBILITIES AND IMPACTYou'll develop and lead on multi-platform content and audience growth strategy for young audiences within core genres, with a particular focus on extending the reach and impact of content in line with our commitments to delivering portrayal and representation.
Selected key responsibilities will include:
- Act as a senior expert on audience behaviours, emerging content trends, platform developments and innovative formats, ensuring we remain at the forefront of industry best practice
- Identify and drive new opportunities to maximise content discovery, engagement and audience growth across broadcast, streaming, and key third-party services such as YouTube and social media platforms
- Lead the development and commissioning of innovative content, formats and editorial propositions, including managing commissioning for BBC 3, to deliver against strategic audience and organisational objectives
- Provide expert editorial leadership and strategic advice to genre and content teams on content development, audience engagement, distribution strategies and routes to market.
- Oversee the Division's YouTube strategy and channel portfolio, driving audience growth, engagement, optimisation and platform performance
- Work with social media teams to develop high-impact content strategies that grow audiences, build communities and encourage deeper engagement with BBC content and brands
- Influence and support commissioning teams to adopt audience-first and multi-platform approaches, embedding new thinking and practices across the organisation
- Lead cultural and organisational transformation, championing innovation, experimentation and modern content development and distribution models
- Build strong relationships across the BBC, with internal partners such as Radio 1 and BBC Sport, as well as Chief Customer Officer Group (CCOG), BBC News, BBC Studios and with external partners, using credibility, expertise and influence to drive collaboration and strategic alignment
- Use audience insight and analytics, performance data and market intelligence to inform decision-making, measure success and continually optimise content and distribution strategies.
- Represent the organisation externally with platforms, partners, creators and industry stakeholders, building the organisation's profile and strategic influence
- Line manage the youth commissioning and services teams, providing strong leadership, and supporting career development and performance management as appropriate, as well as providing outstanding values-based leadership to a wide range of teams across the BBC
ESSENTIAL CRITERIA:
- Significant senior leadership experience in media, broadcasting, digital content, audience development or a related sector
- Deep expertise and thought leadership in multiplatform content strategy, audience growth and digital content distribution
- Proven success growing audiences and engagement across YouTube, social media and other digital platforms
- Strong understanding of younger audiences, evolving consumption behaviours and emerging content trends
- Excellent editorial judgement, with experience commissioning, developing and evaluating content and formats
- Demonstrable experience managing commissioning, content or investment budgets and delivering measurable outcomes
- Strong knowledge of content discovery, platform ecosystems, audience engagement and performance optimisation
- Proven track record of leading organisational transformation, cultural change and the adoption of new ways of working
- Exceptional ability to influence senior stakeholders and drive change across complex organisations through collaboration and credibility
- Strong strategic, analytical and commercial skills, using audience insight and performance data to inform decisions
- Experience building effective partnerships with platforms, creators, producers and external stakeholders
- Outstanding communication and leadership skills, with experience building, leading and developing high-performing teams
Being a leader at the BBC means putting the organisation's interest, goals and values first, ahead of individual team or function needs. The characteristics of an enterprise leader are: Focuses on outcomes over activity, adapts quickly, and simplifies complexity. They balance short-term actions with long-term impact, take full accountability for actions and decision-making, and prioritise capability development to create teams fit for the future.
DisclaimerThis job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
RedeploymentThe BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance This is your BBCAt the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Find out more about the BBC
Life at BBCHere you will benefit from:
- Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
- Excellent career and professional development.
- Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
- A values-based organisation where the way we do things is important as what we do.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.
Learn more about life at the BBC and our values in our candidate pack.
Candidate pack You belongWe have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Diversity, inclusion & belonging strategy Disability confidentWe are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:
BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: , registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
BBC Group and Public Services
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