Head of Membership Sales

Head of Membership Sales

Responsible for driving the growth of Maslow's membership community through proactive business development, strategic partnerships, and sales leadership.

Combines outbound business development, broker and partner development, and sales team leadership. Identifies where ideal members spend their time and builds a physical and digital presence within those communities.

Oversees a team of Membership Sales Managers responsible for converting inbound enquiries and personally leads negotiations on larger office and study memberships.

The Ideal Candidate

• Strong business development and networking ability
• A track record of hitting sales targets through proactive outreach and creative lead generation
• Experience building broker or referral partner relationships
• Confidence leading commercial negotiations and closing larger deals
• Experience in membership, hospitality, property, coworking, or premium service environments
• Experience leading and developing sales teams
• Strong commercial judgement and analytical thinking
• Alignment with Maslow's values of care, curiosity, and commitment

Key Responsibilities Business Development & Community Prospecting

• Identify and build relationships within networks where Maslow's ideal members gather, including industry events, professional communities, and relevant business groups and represent Maslow's at events, panels, and networking opportunities to generate high quality membership leads.
• Maintain a strong network across London's entrepreneurial, investment, advisory, tech and creative communities.
• Attend or host a minimum of two networking or industry events per week to develop new relationships and generate membership opportunities; include Maslow's hosting curated membership lead events within Maslow's houses, introducing prospective members to the spaces, community, and experience that define Maslow's.
• Develop creative initiatives and partnerships that generate new membership opportunities, ensuring monthly sales targets are consistently achieved.

Broker & Channel Development

• Develop and manage relationships with commercial property brokers, workplace advisors, and relocation specialists who can introduce prospective member companies, and ensure 3rd party distribution platforms like Valve are regularly updated with study availability.
• Build a structured broker channel to drive larger office and study memberships through trusted intermediaries.
• Ensure brokers have a clear understanding of Maslow's offer, pricing structure, and positioning and cultivate priority broker relationships with regular engagement via updates, tours, lunches and events to strengthen referral flow.

Study Sales & Contract Negotiation

• Lead the sales process for larger study and private office memberships, from initial engagement through to signed agreement.
• Support study annual or ad hoc renegotiations as required.
• Lead contract negotiations, ensuring terms align with Maslow's commercial objectives while maintaining a thoughtful and professional member experience, and work closely with operations and finance to ensure contracts are structured effectively and executed smoothly.

Sales Leadership

• Lead and support two Membership Sales Managers responsible for managing inbound enquiries and closing membership sales across house; resident and study sales.
• Establish clear sales processes, targets and performance expectations, and coach the team to ensure every interaction reflects Maslow's tone of voice and hospitality ethos.
• Improve conversion rates from lead to signed deal through optimisations in the funnel.

Sales Reporting & Stakeholder Communication

• Produce clear and consistent sales reporting for senior leadership and stakeholders using HubSpot dashboards.
• Track performance across lead sources, conversion rates, membership mix, and revenue.
• Provide insights that inform marketing, partnerships, and membership strategy.

Please note that we do not hold a Sponsorship License.