Head of Marketing and Student Recruitment

Head of Marketing and Student Recruitment

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included.

Job details

Salary SP42 - £50,903 to SP45 - £55,610 per annum Contractual hours 37 Basis Full Time Package 35 Days Annual Leave Plus Bank Holidays / Generous Pension Scheme / Various Staff Benefit Job category/type Support Date posted 08/09/2026 Job reference NR00339 Attachments attachment ABC - Head of Marketing & Student Recruitment JD.pdf

Job description

Job Title: Head of Marketing and Student Recruitment

Location: York

Contract Type: Full-Time/Permanent

Salary: SP42 - £50,903 to SP45 - £55,610 per annum

About the role:

We are looking for a highly competent, innovative, confident and efficientHead of Marketing and Student Recruitment. This is an exciting role for an ambitious and strategic marketer, with experience of working in the post-16 education sector. The successful candidate will manage a high-performing team who include school liaison, admissions, reception, marketing operations, digital/web/social media and events. The role holder will also manage stakeholder relationships, ensuring strong communication and collaboration; ensure the customer journey from application to enrolment and progression is successful; support the College in being the college of choice.

Key Responsibilities:

• To provide direction and leadership of the Marketing and Student Recruitment department across the college sites at Askham Bryan College and University Centre.

• To position Askham Bryan College as the provider of choice for students, parents, employers and stakeholders through development, and promotion of a high profile and positive brand, using all communication channels to enhance the reputation of the College.

• To design and lead targeted campaigns to meet specific student recruitment and admissions targets and seek to increase growth across all college provision types - further education, adults, apprenticeships, higher education, commercial and international.

• To develop a clear and easily communicable plan of action and strategy, outlining marketing for student and apprenticeship recruitment activity throughout the recruitment cycle across the college.

• To successfully manage the customer journey for students and apprentices

• To provide excellent leadership and management to a team of marketing, student recruitment and admissions professionals, cultivating a positive and supportive culture.

• To lead and manage marketing, design and communications and implement a proactive and responsive marketing strategy across all channels - digital, social, journalistic, broadcast and print.

• To lead on internal communications across the college, providing leadership and oversight and strengthening current delivery.

• To lead on the college Alumni and engage with relevant stakeholders accordingly to develop the Alumni further.

• To lead marketing projects relating to curriculum development, bringing insight and strategic advice to such projects.

• To plan for and co-ordinate College-led events and activities for internal and external stakeholders that enhance the student/stakeholder experience.

• To provide a consistent and positive presentation of the College through delivery of a programme of engaging online and offline content that brings to life the unique identity of the College across its different markets and audiences.

• To work closely with the Head of External Engagement and Executive Projects in supporting the marketing of and arrangements to support marketing and customer engagement for associated strategic priorities.

Interviews:9 th October 2026

Start Date: The College operates 2 starter/induction days per month to welcome and onboard new members. These are usually the first Monday and third Wednesday of each month (unless there is a bank holiday).

About the College:

Askham Bryan College is a specialist land-based college based across the North of England with centres in York, Middlesbrough, Saltaire, Wakefield and Gateshead.

We offer a wide-ranging curriculum to our Further Education students, including Agriculture, Horticulture, Animal Management, Countryside and the Environment, Engineering, Equine, Floristry, Motorsport, Outdoor Adventure Sport, Sports Development, Coaching and Fitness, Uniformed Public Services and Veterinary Nursing.

Benefits of working with Askham Bryan College:

• On-site facilities including a fully functional farm, equine centre, wildlife park and VR suite

• Beautiful grounds for outdoor learning, meetings and well-being walks

• Generous pension scheme with generous employer contributions

• 35 days annual leave, plus 8 days bank holiday, plus Christmas shut down

• Options for flexible working arrangements (role dependent)

• On-site catering including a canteen and shop

• Highly discounted gym membership at the on-site gym

• Free car parking and cycle to work scheme

• Continuous support from our Recruitment and Employee Lifecycle Partner

• Enhances sick pay and compassionate leave scheme

• Enhanced maternity/adoption pay

Safeguarding Statement

The College is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff, volunteers and partners to share this commitment. The Governors and Staff at Askham Bryan College regard each learner as a unique individual and therefore seek to support learner development in ways, which will foster security, confidence and independence. We recognise that high self-esteem, peer support, a secure College environment and clear lines of communication with trusted adults helps all young people and adults particularly those at risk or suffering abuse. These are regarded as central to the wellbeing of the individual and are therefore seen to be an intrinsic part of all aspects of the curriculum and ethos.

Specific measures relating to pre-employment checks:

• We may undertake online searches on internet activity as part of our pre-recruitment checks.

• We ask applicants for details of any convictions and cautions, regardless of whether these have been deemed as "spent". It is a condition of employment that applicants provide these details.

• We undertake Enhanced Disclosure and Barring Service (DBS) Checks for prospective employees. Please note that it is an offence to apply for a regulated role if you are barred from engaging in regulated activity involving children or vulnerable adults.

Note on "regulated activity": You are engaging in a regulated activity if you:

• Will be responsible, on a regular basis in a school or college, for teaching, training instructing, caring for or supervising children or vulnerable adults;

• Will be working on a regular basis in a specified establishment, such as a school, or in connection with the purposes of the establishment, where the work gives opportunity for contact with children or vulnerable adults; or

• Engage in intimate or personal care or healthcare or any overnight activity, even if this happens only once