Head of Marketing

Head of Marketing - Global B2B Events

£70,000 - £80,000 + Benefits

London Hybrid - 2-3 days in the office

An exciting opportunity has arisen for an accomplished Head of Marketing to join a highly successful, growing B2B events business with an established portfolio of international conferences.

This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.

Leading a small, experienced marketing team, you will take ownership of the marketing strategy across a portfolio of approximately 15 international events, driving audience acquisition, delegate growth, brand development and overall event performance.

Responsibilities

• Lead and develop a high-performing events marketing function
• Own the marketing strategy across an international conference portfolio
• Manage and mentor two Senior Marketing Managers
• Develop innovative, commercially focused campaigns that drive delegate acquisition and engagement
• Remain hands-on across campaign planning and execution
• Introduce fresh ideas, processes and marketing best practice
• Work closely with senior leadership, sales, production and wider event teams
• Travel internationally approximately 4-5 times per year, including destinations such as New York, Singapore, Cape Town and Nairobi

Qualifications

• You will be a polished, commercially minded B2B events marketer with 7-8+ years' experience, ideally gained within conferences or high-level business events.

Required Skills

You will have:

• Extensive B2B conference/events marketing experience
• A strong track record of delivering successful delegate acquisition campaigns
• Previous experience managing and developing a marketing team
• Excellent strategic and hands-on digital marketing capabilities
• Strong commercial awareness and analytical skills
• A professional, articulate and confident communication style
• The ability to lead from the front and positively influence a growing business

Preferred Skills

• Experience marketing conferences within financial services, finance or related professional markets would be highly advantageous.

Pay range and compensation package

• £70,000 - £80,000 + £10,000 Bonus + Benefits