Head of Marketing

Leeds Area Hybrid 2-3 Days in the Office £60K plus great benefits

Our client, a leading provider of specialist education and care services, is looking to strengthen its senior team with the appointment of a Head of Marketing. This role has arisen as part of continued organisational growth, and the successful candidate will report to the Director of People & Culture, with a dotted line to the Commercial Director.

This is a strategic, brand-led role suited to someone who enjoys ownership and variety - leading marketing, employer brand and communications across a multi-site organisation, and managing a team of Marketing Coordinators along the way.

Benefits:

• Competitve Salary up to £60K
• Hybrid 2/3 days WFH
• Access to various discounts including blue light card
• Christmas bonus
• Generous Refer a Friend scheme
• Financial wellbeing service & Life Assurance

The Role

• Developing and delivering the organisation's marketing, brand and communications strategy
• Leading the evolution of the Employer Value Proposition (EVP) to strengthen recruitment and retention
• Producing targeted campaigns for key stakeholders including local authorities, commissioners, social workers, parents and carers
• Overseeing digital marketing, including website management, social media and content development
• Leading internal communications to keep colleagues informed, engaged and connected to the organisation's vision and values
• Managing and developing a team of Marketing Coordinators
• Managing marketing budgets and external agency relationships

What we are looking for:

• Significant senior marketing experience, including delivering organisation-wide strategies
• Proven experience leading and developing a marketing team
• Experience of employer branding and recruitment marketing, including EVP development
• Strong digital marketing experience across website, social and content
• Experience of stakeholder engagement with senior internal and external audiences
• Degree or professional marketing qualification, or equivalent experience

This is a great opportunity for a senior marketing professional to take on a strategic, high-impact role with real influence across the organisation. For a private and confidential conversation about this role, please contact Cassidy at ALF Recruit or send your CV today.

Reference No.

HOM