Head of Marketing

BSO is a global infrastructure and connectivity provider delivering high-performance, low-latency network solutions, cloud services, colocation, and managed infrastructure to data-intensive businesses worldwide.

Responsibilities

• Deeply understand our solutions across all verticals.
• Extract the core essence of our offers and craft powerful Unique Selling Propositions (USPs).
• Develop disruptive, differentiated messaging and positioning that makes BSO stand out.
• Create buyer personas, value propositions, battle cards and sales enablement materials.
• Lead outbound marketing campaigns (email and LinkedIn) through partners and in-house execution, heavily using AI tools and agents to optimize processes and performance.
• Drive strong inbound marketing through content, SEO, automation, and AI-powered tools; manage marketing partnerships efficiently.
• Own the company website strategy, performance and user experience (in collaboration with our agency partner); oversee content production including blog posts, whitepapers, case studies and thought leadership.
• Manage SEO, analytics and conversion optimization.
• Plan and execute participation in key industry events, trade shows, webinars and sponsorships to maximize lead generation and brand visibility.
• Develop and own annual Go To Market plans for new solutions, verticals or geographies; align marketing initiatives with sales objectives and business goals.
• Track and report on marketing performance and ROI.

Qualifications

• 8+ years of marketing experience, with at least 3-4 years in a senior role (B2B tech, infrastructure, telecom or SaaS preferred).
• Degree in Marketing or similar mandatory.
• Experience at Marketing Tech and in Financial Services Products and Services.
• Experience collaborating with commercial teams and working with partners and clients.
• Strong Product Marketing skills - ability to simplify complex technical offers into disruptive messaging.
• Modern approach to AI and tools to automate marketing strategy.
• Solid experience in Growth Marketing (outbound + inbound) with heavy use of AI tools.
• Excellent writing and storytelling skills in English.

Location

London, UK

Contract

Permanent Contract

Start Date

ASAP