Head of Marketing

Overview

As Head of Marketing, you will lead on delivering integrated, insight-driven marketing that strengthens the Considerate Constructors Scheme (CCS) and Building a Safer Future (BSF) brands, grows audience engagement and supports organisational impact. You will translate strategy into clear, high-quality execution across digital, brand, content and campaigns, ensuring our marketing drives measurable value and supports strategic priorities.

CCS and BSF are sister brands working together to improve standards, behaviour and culture across the built environment. CCS focuses on raising standards in professionalism, community engagement and environmental responsibility across construction sites, organisations and suppliers. BSF focuses on driving culture change and improved safety behaviours through the Building a Safer Future Charter and verification process. Although each brand has its own identity, they sit within one aligned communications and marketing function.

Salary £70K to £75K per annum

Location London/Hybrid

Department Communications & Marketing

Reports to Director of Communications & Marketing

Responsibilities

• Lead the integrated marketing and brand strategy aligned to organisational objectives and KPI pillars
• Deliver twice-yearly strategy reviews supported by dashboards and audience insights
• Ensure campaign planning is insight-led with measurable outcomes
• Partner with Sales and Communications for unified planning
• Brand Leadership and Positioning:
  • Steward CCS and BSF brands with consistent positioning across all channels
  • Deliver brand-led campaigns supporting lead generation and audience growth
• Digital Marketing, Data and Insights:
  • Lead a culture of data-driven decision making
  • Deliver quarterly dashboards and insights to SLT
  • Ensure continuous optimisation across web, email, social and digital journeys
• Annual Impact Report:
  • Lead marketing and amplification strategy for the Impact Report
  • Ensure on time publication with strong reach and engagement
• Key Audience Communications:
  • Oversee content cadence across social, email and digital channels
  • Launch key organisational products and programmes
• SME Support:
  • Strengthen SME engagement via content, campaigns and Best Practice Hub resources
• Team Leadership and Culture:
  • Lead with a coaching mindset, building a positive and supportive culture
  • Provide clear goals, feedback and development aligned with KPIs

Essential Skills & Experience

• Experience: Experience leading integrated marketing functions with measurable impact
• Understanding of brand positioning, audience targeting and channel optimisation
• Core Competencies: High standards brand steward - ensures consistent, high quality execution; Strategic, insight-led thinker - uses data to shape clear direction
• Technical Skills: Strong analytical capability and insight interpretation; High emotional intelligence aligned with a people-first culture; Commitment to inclusion, collaboration and team development; People-first leader - fosters a kind, inclusive and supportive team culture; Skilled communicator & influencer - builds trust and collaborates confidently; Calm, adaptable operator - manages shifting priorities and pressure with composure

Valuing and prioritising the well-being, respect, and growth of others. Contributing to a caring and inclusive workplace culture.

You will be a people-first leader who exemplifies our organisational culture: collaborative, inclusive, respectful and focused on enabling others to succeed. Cultural fit is essential, we are a values-led organisation that prioritises trust, wellbeing, kindness, coaching and collective ownership.

Integrity

Being honest, reliable, and ethical in all interactions and decisions.

Respect

Treating others with courtesy, consideration, and professionalism - regardless of their position, background, or opinion. Listening actively, valuing diversity, and communicating to support a positive and inclusive environment. Being proactive in finding new and better ways of working, solving problems, or improving processes. Being creative, open minded, and willing to challenge the status quo.

Compassion

Showing genuine care and understanding for others. Being aware of how actions and decisions affect colleagues, stakeholders, and service users. Responding with empathy, patience, and fairness, especially in challenging situations. Offering support when needed and creating a psychologically safe environment where people feel respected, heard, and valued.

Leadership

Taking initiative, inspiring others, setting a positive example. Helping others to succeed. Being proactive and supportive.

You will support a team of three to work together and support the wider business as necessary. You will work closely with other Head of Departments to achieve strategic organisational goals as directed by the Senior Leadership Team; and provide ideas on how to improve your department's outputs that add value to the business.

Colleagues are expected to demonstrate the company values in their behaviour, decision making, and work delivery, which contribute to your performance and development conversations and opportunities.