Head of Marketing

Now Hiring: Head of Marketing - Spain (Insulin Pump / Diabetes Technology)

Location: Madrid, Spain (Hybrid)

Position: Full-time Director Level

Start Date: ASAP

We are hiring on behalf of a fast-growing medtech company specializing in innovative insulin pump solutions. With a clear ambition to become the supplier of insulin pumps in Spain, the company is investing heavily in market expansion and brand leadership. To support this vision, we are seeking a dynamic and strategic Head of Marketing - Spain to lead all marketing efforts in the country.

Note: People outside of the diabetes market will not be screened or progressed

Position Overview

This role is a key leadership position responsible for defining and executing the national marketing strategy. You'll drive growth, visibility, and engagement across multiple channels - including digital, social media, HCP marketing, and patient outreach - helping position the company as the leading diabetes technology brand in the Spanish market.

Key Responsibilities

• Develop and lead the end-to-end marketing strategy to establish market leadership in Spain.
• Drive brand growth through integrated campaigns, including social media, digital marketing, events, and public relations.
• Manage and grow the company's local social media presence to drive awareness, trust, and engagement.
• Plan and execute product launches with tailored go-to-market strategies, competitive positioning, and value messaging.
• Build strong relationships with healthcare professionals (HCPs), KOLs, and patient advocacy groups.
• Lead the creation of compelling, compliant marketing content for patients and HCPs.
• Oversee the local marketing team and collaborate with global functions (Sales, Medical, Regulatory, etc.).
• Analyse marketing KPIs and ROI to guide continuous optimization.
• Ensure all marketing activity adheres to local compliance and healthcare promotion guidelines.

Candidate Requirements

• 8+ years of healthcare marketing experience, ideally in diabetes care, medical devices, or pharmaceuticals.
• Strong track record of success in digital and social media marketing, campaign planning, and brand building.
• At least 3 years of experience in a senior or director-level marketing role.
• Solid understanding of the Spanish healthcare ecosystem and reimbursement pathways.
• Fluent in Spanish and English, with excellent communication and leadership skills.
• Degree in Marketing, Business, Life Sciences, or related field; MBA preferred.

What We're Looking For

• A strategic thinker with a hands-on mindset.
• A leader who's excited by the challenge of taking a brand to in a competitive market.
• Passionate about patient-cantered innovation and digital-first engagement.
• Experienced in regulated healthcare environments with strong cross-functional skills.

What's on Offer

• Competitive salary, performance bonus, and benefits package.
• A high-impact leadership role in a rapidly growing company.
• The opportunity to shape the future of diabetes care in Spain.
• Career progression within a global organization focused on innovation.