Head of Marketing - New Games

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Gaming team is made up of hybrid-casual, casual and mid-core experts. Our 'Core' games team supports internal and external studios worldwide in creating, developing and launching new hit games, whilst our 'Live' games team focuses on delivering higher engagement on our existing and successful games.

As part of Voodoo Gaming, we partner with studios to build games from initial concept to global launch, aiming to create the next wave of iconic, chart-topping hybrid-casual hits. With over eight billion downloads and counting, Voodoo is the world's largest and most successful hybrid-casual publisher.

Role

As Head of Marketing for New Games, you will define and drive the holistic marketing strategy to scale our upcoming titles. Acting as the bridge between Product and Growth, you will shape campaigns, brand positioning, and player acquisition strategies to maximize impact. Your mission is to combine data-driven insights with creativity to build sustainable growth and long-term value for our games.

• Bridge Product & Growth: Act as the key link between Core teams and Growth, defining campaign strategy, budget allocation, forecasts, and long-term brand opportunities

• Own holistic marketing strategy: Partner with GMs to shape and execute a 360 marketing vision covering UA, creatives, creator strategy, ASO, CRM, brand, and community initiatives.

• Guide UA & Creative direction: Provide strategic guidance to UA and Creative teams, ensuring campaigns, assets, and content align with product vision and growth goals.

• Scale new games: Develop and execute marketing strategies that support the game's scale-up, from onboarding and FTUE optimization to multi-channel growth (organic, paid, social, influence).

• Leverage player & market insights: Use data, research, and player understanding to identify opportunities for acquisition, retention, monetization, and long-term brand building.

• Partner cross-functionally: Collaborate closely with Product, UA, and Creative stakeholders, acting as the "marketing right-hand" to GMs while aligning with central Growth leadership.

Profile

• Degree from a top-tier engineering or business school (or equivalent)

• Proven experience in a fast paced environment (consulting, start-up, agency) with exposure to performance marketing or strategic planning.

• Strong strategic mindset: more strategist than operator, able to design long-term marketing roadmaps and brand positioning.

• Data-driven and analytical, comfortable with forecasting, budget planning, and interpreting performance data to guide decisions.

• Creative thinker with the ability to shape campaigns, brand identity, and player-facing initiatives.

• Skilled communicator in English, able to align cross-functional teams and influence stakeholders at different levels.

• Hands-on, proactive, and adaptable - a true "doer" able to balance strategy with execution when needed.

• Passion for games and ability to envision marketing strategies that connect product features, content, and brand development over several years.

Benefits

• Competitive salary

• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

• Swile Lunch voucher

• Gymlib (100% borne by Voodoo)

• Wellness activities in our Paris office

• Child daycare facilities (Les Petits Chaperons rouges)