Head of Flowers

Freddie's Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people's relationship with flowers. We believe flowers aren't only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service - bringing the best of Freddie's Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we're now a B Corp organisation. And our founding mission remains unchanged - to change the world of flowers, and to change the world with flowers.

About the Role:

Working alongside Freddie and his team, you will design and style Freddie's flower arrangements and seasonal offerings for subscription and gifting channels. You will confidently create high-quality, trend-forward arrangements aligned with the brand aesthetic, continuing to bring joy to our customers.

You will have the opportunity to work with suppliers around the world to develop new products, ensuring we offer the best variety of stems to our customers.

You will be required to write and receive briefs on desired styles and manage deliverables to schedule. You need to style within an agreed budget while providing exceptional quality and value. Occasionally, you will support the design of brand and event projects.

You will analyze sales and quality data to make informed decisions on our range. You will be responsible for the sample budget and use digital software for design when appropriate.

You will own new product development (NPD) of flowers, vases, ceramics, and shop items, ensuring design, range, price, and production are well-managed and communicated. You will work closely with creative, commercial, and buying teams, demonstrating clear and confident communication.

Occasionally, you will travel to suppliers, collaborate with their NPD teams, and visit growers.

You will lead a small team responsible for styling, range planning, NPD, and flower expertise.

Responsibilities:

• Lead flower styling and be the main style voice for arrangements in subscription and gifting
• Manage design and range planning within agreed timeframes
• Own stem costs and report on arrangement costs
• Ensure stems meet industry standards
• Communicate style and stem needs directly with growers and third parties
• Manage budgets for samples
• Develop new flower varieties, focusing on South America, Africa, and Europe
• Secure high-quality growers for consistency
• Source stems that are seasonally available, high quality, and suitable for transport
• Support style and range innovation

Measures of Success:

• Leading category in style, variety, and quality
• Cost-efficient sourcing without compromising quality
• Timely sign-off of products and ranges
• Improved supplier and grower relationships
• Effective weekly communication with stakeholders
• Increased variety and volume of sourced stems
• Cost savings from new farms
• Efficient process management from sign-off to product upload and bookings
• Meeting deadlines, budgets, and quality standards

Candidate Requirements:

• 5+ years in a senior floral design role
• Expertise in floral sourcing, seasonality, and quality control
• Strong budget and cost management skills
• Strategic, analytical, and data-driven decision-making abilities
• Creative and innovative mindset for style and variety development
• Excellent negotiation and relationship management skills
• Process optimization capabilities
• Effective communication and stakeholder engagement

There will be a 4-stage interview process:

Stage 1 - Screening call with HR

Stage 2 - Competency-based online interview

Stage 3 - Flower styling task at Battersea

Stage 4 - Range planning presentation at Battersea

Stage 2 interviews will be scheduled from 15th September 2025.

• Extra holiday options
• Discounted flowers for friends and family
• WFH options where applicable
• Learning and development support
• Cycle to work scheme
• Employee assistance program
• Gym membership discounts
• Health and wellbeing sessions
• Team socials and events
• Bi-weekly team lunches
• And flowers!

Inclusion:

Freddie's Flowers values diversity and is committed to creating an inclusive environment. All applicants will be considered without discrimination.