Head of eCommerce

We're hiring a senior eCommerce leader to take ownership of the DTC growth engine inside one of the UK's most exciting fast growth consumer brands.

This is not a narrow trading role. It is a broad commercial leadership position focused on improving how the business acquires, converts and retains customers through its owned channel.

The company has grown from zero to more than £20m revenue in under three years, built strong momentum through DTC, and is now entering a more complex phase where LTV:CAC, conversion quality, repeat behaviour and trading discipline matter more than ever.

We're looking for someone who can bring much stronger ownership across the full DTC engine, connecting Paid, CRM, CRO, merchandising, offer strategy and digital trading into one more coherent model.

You will work closely with the Chief Commercial Officer and lead the eCommerce Trading Manager and Head of Web Dev, while helping create a tighter, more commercially intelligent growth system across the channel.

This is a hybrid role with 3 days per week at the HQ in Cheltenham.

If you are excited by the idea of building a smarter, stronger eCommerce engine inside a fast growth founder led brand, we'd love to hear from you.

What you'll do

• Own the commercial performance of the DTC channel across revenue, contribution, conversion and customer value
• Improve how the business thinks about LTV:CAC, customer quality and payback
• Strengthen first-to-second-order performance and repeat behaviour
• Build a sharper trading cadence across launches, campaigns, offers, bundles and site activity
• Improve site conversion, customer journey performance and merchandising effectiveness
• Connect Paid, CRM and DTC trading more tightly into one joined up growth engine
• Lead digital trading and web priorities with stronger commercial direction

What we're looking for

• Experience in a high growth consumer or DTC brand
• Strong ownership of eCommerce trading performance
• Commercial judgement across CAC, LTV, AOV, conversion and contribution
• Able to connect acquisition, conversion and retention into one system
• Comfortable leading in a fast moving scale up environmentLow ego, strong ownership, good judgement and high standards

Why this role stands out

• Genuine ownership of a critical growth engine
• Brand with real momentum, love and distinctiveness
• Senior visibility and influence
• Opportunity to shape the next phase of DTC scale
• Strong package and meaningful bonus opportunity

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.