Head of Digital Content, SEO and CRO

Overview

Ready to inspire your people and to turn your vision into action?

Lead in a fast moving environment, while developing yourself and your team. Let's Go!

Do you see the bigger picture and know how to inspire teams to work from a customer journey perspective? We are looking for a visionary leader who can define and drive the digital experience shaping how our customers engage with our website from the very first click through to conversion.

Responsibilities

As Head of Digital Experience, you'll be responsible for setting and communicating the digital vision. You'll translate strategy into inspiring roadmaps for your teams (CRO, SEO, and Digital Content - around 20 people evenly split across the disciplines). Your focus is not on the operational details, but on the cohesion: ensuring every step of the customer journey feels seamless, intuitive, and impactful.

In this key role, you will lead three expert teams to shape the future of our digital channels, making a real impact on millions of customers while putting your vision into practice to elevate our digital strategy to the next level.

• Define a clear vision for our website and digital channels, always putting the customer first.
• Lead three specialist teams (CRO, SEO, and Digital Content) and align them to work as one.
• Drive website development and optimization, tracking, and conversion improvements.
• Translate data and insights into actionable strategies and inspiring roadmaps.
• Collaborate closely with stakeholders in marketing, IT, and sales to accelerate our digital strategy.

What we offer

• A fast moving, international environment with interesting challenges
• An interesting bonus scheme, fitting to your role & level
• Car/travel allowance, good pension and a phone allowance
• 30(!) days of paid holiday leave
• Wednesday break drinks, cool brand activations and Feyenoord events
• Personal development with Goodhabitz, take care of your health with Empowr and other extra's!

Who are you?

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
• Proven experience in a leadership role within digital or e-commerce.
• A strong vision for customer journey and digital experience.
• Knowledge of CRO, SEO, and content marketing is a plus, but your ability to set the direction and empower teams is what truly matters.
• Analytical skills and the ability to turn insights into strategy.
• Inspirational leadership with a focus on collaboration and growth.

About Us

We are number one in Benelux and Europe. We influence how people experience and use technology. We make the difference. We are there for our customers, through all channels. We explain, inspire and enthuse. We are always on the move. Together with our great employees, we create the shopping experience of the future.