Head of Demand Generation

Overview

We're looking for a Head of Demand Generation to own and scale a high-performing B2B demand engine, with clear accountability for pipeline creation and revenue impact.

This role suits a senior demand marketer who can demonstrate measurable results.

The business is a high-growth B2B SaaS business delivering market-leading intelligence to help organisations identify and engage with ambitious companies.

Package

• Salary: circa £80,000
• Bonus: 20%, paid pro rata across three payments per year
• Benefits: comprehensive benefits package
• Working pattern: Hybrid - 2 days office

The Role

You'll lead full-funnel demand generation, working closely with Sales, SDRs and RevOps to deliver predictable, high-quality pipeline across inbound and outbound channels.

Key Requirements

• Proven experience leading B2B SaaS demand generation at scale
• Clear track record of quantified achievements, such as:
  • Pipeline and revenue contribution
  • MQL SQL conversion improvements
  • Cost-per-lead / CAC reductions
  • ABM programme performance
• Strong hands-on expertise across PPC, paid social, SEO, retargeting and content syndication
• Experience building and optimising ABM programmes (1:1, 1:few, 1:many)
• Confident working with marketing automation, attribution and funnel reporting
• Ability to demonstrate how to build the end to end marketing funnel aligning quantified outcomes with the sales organisation
• Experience enabling SDRs and sales teams with campaigns, content and messaging

Nice to Have

• Experience with AI- or LLM-driven targeting, personalisation or discoverability
• Background in data-led or intelligence-driven SaaS
• HubSpot experience

Why Apply

This is a senior, high-impact role offering real ownership, visibility at leadership level and the opportunity to shape a scalable demand function with clear commercial outcomes