Head of Content Marketing & PR

Fugro - Nootdorp, South Holland, Netherlands

Head of Content Marketing and Public Relations

Job Description

Are you a strategic storyteller with a passion for shaping global narratives? Fugro is looking for a dynamic Head of Content Marketing and Public Relations to lead our brand presence across markets and industries. In this senior leadership role, you will define how Fugro connects with the world, transforming business priorities into powerful campaigns that build visibility, trust and influence at the highest level.

You will guide a talented team and collaborate with senior leaders to deliver integrated content and public relations strategies that drive commercial impact. From executive communications to thought leadership and global campaign execution, you will be at the heart of Fugro's reputation and relevance. With a focus on strategic alignment, data driven performance and cross regional collaboration, this is your opportunity to lead with purpose and creativity.

Be part of Fugro's global Brand, Marketing & Communications team, working closely with colleagues across content, digital, PR and regional marketing.

Your role Content Strategy and Development

• Lead the creation of a unified brand narrative and global content strategy
• Oversee the development and execution of integrated campaigns across multiple channels
• Ensure content aligns with Fugro's value propositions and supports business goals

Public Relations

• Manage executive level public relations and corporate storytelling
• Strengthen Fugro's visibility and reputation through strategic media engagement
• Monitor industry trends and proactively manage reputational risks

Campaign Planning and Performance

• Drive global campaign planning and track performance using key performance indicators
• Use analytics to optimise content effectiveness and lead generation
• Collaborate with digital marketing to ensure funnel optimisation and customer relationship management integration

Stakeholder Management

• Partner with business leaders to identify impactful stories and campaign opportunities
• Align messaging across global and regional teams
• Foster internal ambassadors and encourage cross functional collaboration

Marketing Enablement

• Contribute to the development of Fugro's marketing playbook
• Support training and enablement initiatives across business and service lines
• Promote best practices in content marketing and public relations
• Execute agile marketing workflows by running short, iterative sprints that involve testing campaign ideas, measuring performance (e.g., ROI, MQLs), and continuously optimising based on data and customer feedback to deliver adaptive, customer focused and results driven marketing

Team Leadership

• Lead and inspire a multidisciplinary team across content marketing and public relations
• Provide strategic direction and daily guidance to ensure brand and business alignment
• Support team development through coaching, feedback and training
• Collaborate with other heads within Brand, Marketing and Communications to ensure seamless integration and shared ownership of campaigns

What You Bring Along Experience and Knowledge

• Master's degree in marketing, communications or a related field
• Experience in content marketing, public relations or communications
• Proven experience in a leadership role
• Fluent in Dutch and English
• Able to align marketing with business goals
• Experienced in international environments and leading teams
• Business to Business experience essential

Skills And Competencies

• Strong content planning skills
• Experienced in managing campaigns
• Expert in public relations and corporate communications
• Skilled in using data to guide marketing decisions
• Good at working with stakeholders
• Able to lead and develop teams
• Comfortable with digital tools and platforms
• Excellent at brand storytelling
• Clear and confident communicator
• Familiar with agile marketing methods

You can count on these employment conditions

• A diverse and inclusive working environment
• A competitive salary
• 29 holidays per year based on a full time employment (of which 4 are appointed by Fugro management) and the possibility to purchase 12 additional days
• Extensive career & training opportunities both nationally and internationally
• Flexible working hours and the possibility to work from home in accordance with your manager and corporate policies
• Commuting allowance
• Modern pension scheme
• Collective health insurance
• Good parking
• Possibility to register with our corporate fitness plan
• Coaching options through our Employee Assistance Program (EAP)

After you have applied

• You will receive an automated confirmation email of the receipt of your application
• When we see a match, we will invite you for the first interview within a couple of days. Of course, you will also receive a message if we will not invite you
• After a successful first round, you will be invited for the second round
• If we are both still positive after the second interview, we will make you an offer, and with that we hope to welcome you at Fugro

Disclaimer For Recruitment Agencies: Fugro does not accept any unsolicited applications from recruitment agencies. Acquisition to Fugro Recruitment or any Fugro employee is not appreciated.