Head of Content

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world's largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Head of Content (Associate Director, Content Production)

Reporting of the role

VP, Creative Operations

Overview of the job

As Head of Content, you will lead and scale Influencer's in-house content production studio as part of our Creative Operations function.

Today, our production studio primarily focuses on repurposing creator-led and branded assets into high-performing, platform-native formats for media campaigns.

The next phase is expansion. You will evolve this capability into a commercially meaningful production engine that supports:

• Performance creative at scale
• UGC production systems
• Live commerce and TikTok Live
• IRL brand activations and creator shoot days

This role sits at the intersection of creative, media, and commerce. You will ensure production and performance operate as one integrated system, with creative designed specifically for media distribution strategy and measurable outcomes.

This is not a studio management role. It is a growth role. You will own and develop new production services, define the commercial model, build the team, design the systems, and establish the production engine that underpins Influencer's performance and commerce ambitions.

3 best things about the job Build a performance production engine

• Transform a small in-house team into a scaled, commercially significant production capability spanning performance, UGC, live, and IRL production.

Own a new revenue stream

• Shape how we package, price, and sell content production across performance marketing and commerce.

Build the systems that scale content

• Design the workflows, AI-enabled processes, and hybrid in-house + freelance model that allow us to produce high-performing content at volume without sacrificing quality.

Measures of success - in the first few months, you will have:

• Designed and launched a scaled production roadmap covering performance remixing, UGC creation, and Live/IRL production.
• Established a clear commercial proposition and pricing structure for new production services.
• Built a scalable UGC production system, including creator sourcing, scripting frameworks, and an external editor network.
• Delivered measurable performance uplift through optimised creative output.
• Implemented efficient workflows, tooling, and AI-enabled processes to increase output velocity without compromising quality.
• Strengthened integration between Production and Media to ensure creative is aligned with media distribution strategy.

Roles & responsibilities

• Lead and grow Influencer's performance-led content production function.
• Oversee the transformation of creator and branded content into platform-native, performance-optimised assets.
• Build and manage a hybrid production model combining in-house editors, designers, and remote freelance specialists.
• Develop scalable scripting frameworks for performance-led UGC and conversion-focused creative.
• Establish Live and IRL production capabilities, including TikTok Live and brand activations.
• Define the service proposition, operational workflows, and delivery standards for the expanded production offering.
• Build and manage complex production budgets across pre-production, live production, and post-production.
• Ensure strong commercial oversight, including margin control, profitability, and resource efficiency.
• Develop client-facing production packages and pricing models across content remixing, UGC production, performance creative, live commerce and IRL brand activations.
• Partner with Creative Strategy, Client Services, and Growth to integrate production into pitches and proactively win new business. Select and implement tools, software, and AI-enabled systems to streamline production at scale.
• Maintain quality benchmarks and optimisation standards across all production outputs.
• Manage project resourcing, priorities, and timelines to ensure efficient and commercially sound delivery.

What you will need

• 8+ years in content production leadership within performance, social-first, creator marketing, or digital environments.
• Proven expertise in repurposing and producing content for multiple platforms across awareness, consideration, and conversion objectives.
• Demonstrable experience building and managing complex production budgets.
• Strong commercial acumen, including margin awareness, pricing strategy, and scalable service development.
• Experience building and leading teams of editors, designers, and freelance specialists.
• Experience collaborating closely with paid media teams to align creative with distribution strategy.
• Experience developing or scaling UGC production models is highly desirable.
• Exposure to TikTok Live, commerce production, or IRL activations is a strong plus.
• Understanding of AI and automation tools for content scaling is advantageous.
• Excellent leadership, organisational, and stakeholder management skills.

A few of our core benefits

• Private Healthcare through Vitality
• Wellbeing support through Vitality including EAP & Mental Health cover
• 25 days of Annual Leave (plus Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we're committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.