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Head of Commercial

Posted 12 hours 41 minutes ago by First Bus Central Services

Permanent
Full Time
Other
England, United Kingdom
Job Description
Head of Commercial - Scotland and York

Full time permanent, hybrid role based at Glasgow or York depot with frequent travel required.

Key Responsibilities
  • Accountable for all lines of regional revenue performance, covering volumes, yield and ancillary income.
  • Deeply understand the levers that drive revenue performance in the local market, from national and local funding and multi operator schemes, to on bus passenger performance and ancillary revenue.
  • Own the commercial inputs into the regional budgeting and forecasting processes.
  • With support from Commercial Analysts, provide detailed trading performance updates to senior leadership, and ensure data becomes insight that translates to recommendations for improvement.
  • Tailor the Regional Bus customer proposition to the local audience, creating detailed market plans spanning a short to long term horizon to focus sustainable passenger and performance growth.
  • Work closely with Centre of Excellence partners (such as Network, Marketing, Data & Analytics (D&A to execute these plans.
  • Make informed trade offs between stakeholder, customer and shareholder requirements.
  • Balance short and long term revenue delivery, operational deliverability versus commercial return, and local and national strategy.
  • Collaborate with the Director of Customer Proposition, Network heads and regional directors to align pricing, route performance and stakeholder engagement.
  • Partner with the Director of Commercial Delivery and Director of Network on commercial bids, contract renewals and new ventures to drive off bus and ancillary revenue.
  • Support Service Delivery Directors and their teams to align commercial and operational outcomes and deliver contractual commitments.
  • Negotiate BSIP and other funding arrangements with Local and Combined Transport Authorities, ensuring proportionate returns from multi operator schemes and delivery of commitments.
  • Develop partnerships with private sector companies to increase volumes and secure investment in initiatives that support modal shift.
  • Lead the Regional Commercial Management/Support Team where required and develop regional commercial capability and succession.
  • Ensure consistent application of commercial standards and governance, adhering to the First Bus "Divisional Authorisation Policy."
Skills & Experience
  • Senior commercial leadership experience in a multi site structure.
  • Highly analytical, with demonstrable experience in budgeting, forecasting and cost benefit analysis.
  • Ability to move between horizon level planning and intricate, immediate decision making.
  • Demonstrated ability to prioritise and provide clear direction, and to make progressive and pragmatic decisions in complex environments.
  • Solid stakeholder and relationship management; confident negotiator.
  • Strong understanding of network planning, pricing and bidding processes.
  • Resilient and delivery focused.
  • Ability to deliver performance through influence and collaboration.
Salary

Competitive plus up to 30% annual bonus.

Equal Opportunities

Public transport serves everyone, irrespective of differences. First Bus welcomes applications from all and has an inclusive organisation. We are an equal opportunities employer.

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