GTM Product Marketing Manager

GTM Product Marketing Manager - Manchester (Hybrid) - circa £60-70K plus Bonus

My client is a Financial software business and are growing fast! Targeting Public and Private Sector (typically SME to Large Enterprise) - where they win the hearts with their seamless solutions of Finance Decision makers This is not only a band new role, but a pivotal one. They key around this role is launch, GTM, proposition, working collaboratively with the Rev Ops and Commercial functions - the key is around upsell and cross selling opportunities.

You'll be the commercial bridge between product, marketing and sale - you'll turn product capabilities into compelling market storytelling, positioning and sales enablement that will win further business. You'll play a key role in shaping how our products are understood by the market, supporting go-to-market launches, and equipping our commercial teams with the tools and messaging they need to succeed.

You'll be part of a lean team, where AI plays a critical role in not only working more efficiently but accelerating research, sharpening messaging, improve output and continuously find smarter ways of working.

Key Responsibilities

• Develop and maintain messaging and positioning across ICPs, verticals and use cases
• Translate complex treasury and payments capabilities into clear, compelling value propositions
• Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides
• Support sales teams with training on positioning, messaging and go-to-market plays
• Own competitive intelligence and market positioning frameworks
• Lead go-to-market execution and product launch activity in partnership with wider marketing teams
• Monitor market trends, customer needs and competitive movements to inform commercial strategy

Skills, Knowledge & Expertise

• 5+ years' experience in Product Marketing, GTM or a related B2B SaaS role (fintech, payments or financial infrastructure a bonus)
• Proven experience developing messaging and positioning strategies end-to-end
• Strong sales enablement experience, creating assets that drive commercial impact
• Experience working in a sales-led, enterprise B2B environment with longer sales cycles
• Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
• Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy
• Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment

*Rates depend on experience and client requirements