Growth Marketing Manager

Hi there , at AboutMe apps, we help millions of people live healthier, longer, and in a supportive environment.

AboutMe Apps is a mobile app developer creating innovative health-tracking solutions. Our apps have been downloaded over 10 million times and rank in the top 200 of the US App Store within the Health & Medical categories. The majority of the Apps are supported by Apple Health and Apple Watch.

We're a small, driven team with diverse skills and big goals. To support our next phase of growth, we're looking for a Growth Marketing Manager who can think strategically and execute effectively. You'll have the opportunity to take full ownership and play a key role in our success.

What You'll Do

As our Growth Marketing manager, you will take full ownership of all marketing efforts - from high-level strategy to hands-on execution and ongoing optimization. You'll lead both paid and organic growth initiatives, driving customer acquisition and conversion across different channels

• Planning, launching, and optimizing user acquisition campaigns across various channels-including Web2App flows and paid media platforms.
• Collaborating closely with our Product Manager, who owns in-app monetisation mechanics (onboarding flows, paywalls, A/B testing, etc.) to ensure alignment between acquisition and revenue.
• Owning CAC as your North Star metric, with a strong focus on acquiring users who convert and monetize well - not just clicks and installs.
• Boosting organic growth through effective ASO (App Store Optimization) and continuous SEO improvements on our website and blog.
• Identifying and collaborating with external partners, such as agencies, content creators, and freelance talents, to expand our reach and enhance execution.

Who You Are

Since we're looking for a full-stack marketer, the list below reflects our ideal expectations. That said, we know no one's perfect-so even if you don't meet every single point, we encourage you to apply if you're eager to learn and grow with us.

• You're a full-stack marketer with a strong balance of strategic thinking and hands-on execution. Ideally, you have proven expertise in mobile app marketing.
• While we're open to growing the marketing team, you're expected to take the lead-launching revenue-generating channels and processes, and building a strong, data-backed case when additional hires are truly needed.
• You use AI tools daily to boost your efficiency, and you're constantly exploring and testing new ones.
• You thrive in a fast-paced environment and love turning ideas into action.
• You embrace the rollercoaster of startup life-facing challenges with resilience, adaptability, and a problem-solving mindset.
• You have strong technical and analytical skills, and you're comfortable working with ad platforms such as Meta, Google Ads; SEO/ASO tools, and product analytics (we use Amplitude and Mixpanel).
• You're not just looking for a job - you want to learn, make an impact, and grow.
• You're a strong communicator with a creative mindset and an eye for design.
• You deeply empathize with our users and are passionate about understanding their needs.

Why you should apply

• You'll have all the necessary resources to run experiments, testing new channels, creative concepts, and messaging - always aiming for sustainable and scalable unit economics.
• Creating high-impact marketing assets, including visuals and copy, that educate, engage, and convert our target users.
• Fully remote team, work from any place in the world you like.
• Competitive salary.
• Professional development (we pay for courses, tutors, and other things to speed up your growth).
• Friendly and open-minded team of professionals.
• Flexible schedule, we focus on your results, not hours.