Growth Marketing Director DTC Online Training Courses

Growth Marketing Director DTC Online Training Courses

London, United Kingdom Posted on 02/09/2026

• Skills Required D2C Customer Acquisition Training Courses
• Education/Qualifications Degree or MBA
• Category Marketing
• Right to Work in Country Eligible to Work without Sponsorship
• City London
• State/Province City of London
• Country United Kingdom

About Us

Advisory, Executive Search, Senior Appointments, Interim Management Consultants

Job Description

Growth Marketing Director - Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.

This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.

The Opportunity

We are leading a confidential search for a Growth Hacker-type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.

The programme is sold globally in English, with customers in the US, Europe, and the Middle East.

This is a zero-to-one revenue stream, backed by:

• An Inc. 5000 recognised leadership and development company
• Household-name B2B clients
• Strong brand authority, IP, and warm audiences

You will own customer acquisition end-to-end.

Core Responsibilities

• Design and execute the full-funnel customer acquisition strategy
• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
• Optimise CPL, CAC, and LTV with a commercial growth mindset
• Work closely with founders, content, and partnerships teams, including the TED partnership

You are a strong fit if you have:

• Proven experience launching and scaling a D2C online course or cohort-based programme
• A premium price point experience of $5,000 or higher - (Note: a single line truncated: The bullet list is a placeholder for the original content.)