Growth Marketing - AI Startup (B2C)

Head of Growth Marketing (B2C Focus)

About Us

We are Alex, a newly launched AI-driven B2C startup backed by private funds and legaltech leaders. Our mission is to make legal assistance simple, accessible, and affordable through cutting-edge technology.

We operate in a consumer-first model, redefining how individuals access legal services through AI-powered, digital-first solutions-no calls, no paperwork, just fast, reliable legal support.

We're looking for outliers-people who think differently, embrace challenges, and want to build something meaningful from the ground up.

Are you an experienced growth marketing leader with a proven track record in B2C models?

Do you thrive in high-growth environments where user acquisition, conversion, and retention are at the core of success?

If this sounds like you, keep reading-this could be your opportunity.

What You'll Do

• Define and execute a B2C-focused growth strategy that drives user acquisition, engagement, and retention.
• Scale user acquisition through marketing channels: SEO, SEM, ASO and other relevant channels.
• Own and track key B2C growth metrics, including CAC, LTV, churn, retention, and activation rates.
• Manage marketing agencies.
• Establish a strong and consistent brand identity that resonates with the target audience.

What You Bring

• A degree in Marketing, Business, or a related field.
• 4+ yr of experience in growth marketing for B2C digital products (MUST HAVE).
• Proven expertise in acquisition, conversion optimization, and retention strategies for consumer-facing apps, marketplaces, or digital products.
• Deep experience in SEM, paid social, lifecycle marketing, and funnel optimization.
• Strong data-driven mindset, with experience in cohort analysis, CAC/LTV modeling, and performance tracking.
• Experience designing and executing SEO strategies.
• Hands-on experience with Google Analytics, Meta Ads Manager, CRM systems, and marketing automation tools.
• Experience in freemium models, subscription-based services, or high-velocity digital products is a huge plus.
• Fluency in Spanish and English (both written and spoken).

What's in it for you?

• Join a tech startup with high potential and be part of its growth from the beginning.
• Play a key role in launching and growing an innovative AI-powered tech solution from the ground up.
• A front seat to innovation in AI legal tech.
• Hybrid model (2 days office 3 WFH).