Global Talent Media & Digital Strategy Manager

Citi is looking for a Global Talent Media & Digital Strategy Manager to own and lead talent attraction channel strategy and media investment across a global scale, ensuring every pound of spend drives measurable hiring outcomes. Based in Belfast, this is a high impact role sitting at the heart of Citi's global Talent Acquisition function, combining hands on campaign leadership with full budget accountability. You will shape how Citi attracts top talent worldwide, partnering with finance and talent leaders to align media investment with business priorities and deliver continuous performance improvement.

Responsibilities

• Lead global talent attraction channel strategy, evaluating and activating market leading paid media channels to drive high quality applications at scale.
• Own the global talent attraction budget end to end, including annual planning, forecasting, ongoing tracking of actuals versus plan, and performance based allocation of spend across campaigns and channels.
• Activate and manage always on campaigns across paid media, programmatic advertising platforms - including Google Search, Display Banner Ads, Native Ads, Video Streaming, and Sponsored Jobs - and LinkedIn Campaign Manager.
• Partner with finance and talent leadership to align media investment levels with hiring demand, business priorities, and ROI expectations, ensuring financial governance across all spend.
• Monitor campaign performance across all channels, consolidate spend and effectiveness data, identify variances, and deliver data driven recommendations to continuously optimise ROI.
• Manage agency contracts, work orders, and vendor payment processes, holding third party partners accountable to performance and financial commitments.
• Ensure data integrity across all campaigns through accurate source tagging, cost attribution, and structured performance measurement frameworks.

Required Qualifications & Skills

• Demonstrated experience leading global talent attraction or channel marketing initiatives at scale, with full ownership of strategy and outcomes.
• Deep expertise in paid media and programmatic advertising platforms, including Google Search, Display, Native, Video, Sponsored Jobs, and LinkedIn Campaign Manager.
• Proven ability to own and manage large, complex global budgets, including forecasting, actuals tracking, and performance based reallocation of spend.
• Track record of making data driven investment decisions that deliver measurable improvements in channel effectiveness and ROI.
• Experience managing third party agencies and vendors, including contract management, work orders, and financial accountability.
• Strong communication and influencing skills, with the ability to partner cross functionally with finance and talent leadership.
• Highly organised, with the ability to manage multiple global priorities simultaneously in a fast paced environment.

What we can offer you

We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best in class benefits they need to be well, live well and save well. By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

• Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
• A discretionary annual performance related bonus
• Private medical insurance packages to suit your personal circumstances
• Employee Assistance Program
• Pension Plan
• Paid Parental Leave
• Special discounts for employees, family, and friends
• Access to an array of learning and development resources

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.

Apply now to take ownership of Citi's global talent media strategy and lead investment decisions that shape how world class talent finds us.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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