Global Key Account Sr. Marketing Manager

Global Key Account Sr. Marketing Manager

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Who We Are

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Job Mission

As a member of the Global Marketing team, this role reports to the head of Global Key Account Marketing and will lead marketing direction for one of our global wholesale partners within the athletic specialty channel. You will lead a coordinated effort on implementation of global campaigns, be the strategic marketing lead both internally and externally, and work closely with regional marketers across NA, EMEA and APAC. The job requirements will also consist of supporting a cross functional approach, inclusive of commercial leads, sales, product, merchandising, visual merchandising, and global marketing.

Major Accountabilities

• Crafting a strategic marketing plan tailored to key accounts worldwide, in sync with the aims and approaches of both key account enterprise and New Balance.
• Oversee deployment of key account global marketing budget, while strategizing with regional marketing leads budget allocation to support.
• Full responsibility of multi functional global agency management, inclusive of both internal and consumer facing deliverables. Complete ownership of three global campaigns; from inception to deployment.
• Lead role at key go to market gates, inclusive of sell in/sell through deliverables and preparation for senior leadership at top to top meetings.
• Serve as a bridge between marketing team members for New Balance's regional accounts and our global marketing team.
• Develop a 'one team' approach for all marketers across the globe that have responsibilities with the key account, even when reporting structure remains through region.
• Work alongside cross functional global and regional go to market teams to ensure the marketing vision comes to life consistently.
• Extensive understanding of the customer demographic and the effortless merging of the customer experience to enable the building of integrated global marketing plans.
• Post mortem campaign reviews and evaluation of ROI. Directly impacting future approach of campaigns and required adjustments.
• Direct communication with accounts senior leadership team, inclusive of marketing and cross functional team members.
• Partner closely with marketing teams worldwide, covering brand, category, entertainment, and sports marketing, to secure alignment and uniformity of global campaigns.
• Develop best in class, process for supporting regional key account marketers account planning.
• Innovative approach focused on improvement of consumer engagement, through nontraditional mediums.

Requirements for Success

• Bachelor's degree or equivalent experience is required, relevant years of industry experience with preferred working experience directly with wholesale partners.
• You are deadline oriented, analytically skilled and exceptional at handling multiple projects simultaneously.
• Existing understanding of broader consumer behavior across lifestyle, fashion and sport marketplace. With an in-depth understanding of the target consumer within the distribution channel.
• Ability to build relationship(s) with global key account team internally and externally.
• Ability to attend all major go to market achievements, marketing summits, productions, events, etc.
• Proficient in communication, capable of articulating and negotiating with the main account group while also influencing regions, cultures, and senior executives.
• You have proven oral and written communications skills, that influence alignment to strategic direction of marketing plans.
• You are energetic, have a positive can do attitude and experience working in a team environment.
• A resourceful problem solver with DIY approach and a track record of overcoming obstacles.
• Proven leadership skills, including the ability to handle multiple functions against a common outcome.

Benefits

Benefits will differ based on the location of the associate

• Discretionary Bonus Opportunity
• Discount on the health insurance
• 8% holiday allowance
• Flexible Working Hours
• Pension Scheme
• 25 days Annual Leave per year
• Up to €250 travel allowance each month
• Hybrid working
• On site Gym
• Employee Discount
• Work from home allowance
• Home working equipment
• Sports subscription services
• Flexibility to Work from Anywhere for up to four weeks per year
• Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Equal Opportunity Employer

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

Seniority level: Mid Senior level

Employment type: Full time

Job function: Sales and Business Development

Industries: Sporting Goods Manufacturing