Global CRM Programme Director

Global Pharma CRM Programme Director

Location: Europe (Hybrid/Remote)
Industry: Pharma/Life Sciences
Contract: Freelance/Contract (12 months+, extension likely)

Context

A leading global pharmaceutical organisation is launching a major global CRM transformation programme to replace its existing CRM landscape and support future commercial growth.

The programme will focus on selecting, implementing and rolling out a next-generation CRM platform, with a final decision between Veeva Vault CRM and Salesforce CRM expected shortly.

The organisation is seeking an experienced Global CRM Programme Director to lead the global implementation, manage system integrators and implementation partners, and oversee delivery across Commercial, Medical and Customer Engagement functions.

Role Overview

We are looking for a senior Pharma CRM transformation leader with extensive experience delivering global Veeva CRM and Salesforce CRM implementation programmes.

The role combines programme leadership, CRM implementation, stakeholder management, vendor governance and global deployment management.

Successful candidates will have led multiple global Pharma CRM implementations and be comfortable guiding both internal IT organisations and external system integrators through large-scale CRM transformation programmes.

Key Responsibilities

• Lead the global Pharma CRM transformation programme from mobilisation through deployment and adoption
• Drive CRM platform selection, implementation strategy and global rollout planning
• Guide internal IT teams and challenge implementation partners throughout delivery
• Manage executive stakeholders, business owners, commercial teams and technical delivery teams
• Coordinate global implementation partners, system integrators and CRM vendors
• Drive field-force transformation, CRM adoption and business readiness across affiliates
• Ensure alignment between CRM, Commercial Excellence, Customer Engagement and enterprise technology roadmaps
• Own programme governance, delivery planning, risks, budgets and dependencies
• Lead global stakeholder alignment across Europe, Americas and APAC
• Drive business process harmonisation while balancing global standards and local market requirements
• Provide programme leadership during vendor selection, solution design and implementation phases
• Build trusted relationships across Commercial, Medical, IT and executive leadership teams

Required Experience

• 10+ years' experience leading global Pharma CRM transformation programmes
• Strong hands-on experience with Veeva CRM, Veeva Vault CRM and Salesforce CRM
• Proven track record delivering multiple global Pharma CRM implementations in regulated Life Sciences environments
• Experience selecting, implementing and rolling out CRM platforms across Europe, Americas and APAC
• Strong understanding of Commercial Excellence, Field Force Effectiveness, HCP Engagement and Customer Engagement processes
• Experience managing global implementation partners and system integrators (eg IQVIA, Viseven, CustomerTimes, Accenture, Cognizant, etc.)
• Strong stakeholder management across executive, commercial, medical, business and technical audiences
• Strong governance, budget management, risk management and programme leadership capabilities
• Experience leading affiliate-driven global rollouts, adoption and organisational transformation initiatives
• Strong understanding of CRM integrations, master data, consent management and enterprise application landscapes
• Established network within the Pharma CRM ecosystem including Veeva, Salesforce and major implementation partners
• Experience within Pharma, Dermatology, Consumer Health, Aesthetics or Medical Devices organisations of similar scale and complexity
• Fluent English required
• Spanish and/or Portuguese considered advantageous.

Contract Details

Location: Europe (Remote with monthly travel)
Working Model: full time
Set-up: Freelance/Contractor
Start: ASAP
Duration: Initial 12-month contract with likely extensions
Workload: Full-time
Language: English mandatory. Portugese and/or Spanish is a plus
Industry: Pharma/Life Sciences

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