Global Brand Manager

Global Brand Manager - East Galway - Hybrid after 6 month

The Global Brand Manager Product Management is responsible for the commercial governance and lifecycle performance of assigned live products within the global portfolio. This role assumes ownership of products following launch handover from NPD Commercial. The Brand Manager governs live positioning and claims, monitors commercial performance, drives lifecycle optimisation, and ensures consistency across global markets. This is a commercial stewardship role. It does not create initial launch positioning or define regulatory strategy but ensures disciplined management and optimisation once products are in market.

Responsibilities Global Launch Ownership

• Lead global launch strategy for assigned products
• Translate Product Truth into clear launch frameworks for markets
• Define launch objectives, core messaging pillars, and education priorities
• Ensure launch materials operate within regulatory guardrails
• Partner with Marketing Communications for execution of campaign assets
• Coordinate regional alignment and ensure market readiness
• Facilitate global launch reviews and readiness checkpoints

Guardrail Governance

• Ensure all launch and live messaging adheres to approved claims framework
• Partner with Regulatory to review any proposed deviations or expansions
• Approve core live product assets prior to release
• Maintain master claims and positioning documentation
• Review regional materials as needed.

Packaging Governance

• Govern Wellness product packaging through the GDCO process
• Ensure packaging aligns with approved claims and positioning
• Support lifecycle-driven packaging updates via GDCO workflows

Commercial Performance & Lifecycle Management

• Monitor product performance metrics (revenue, volume, feedback)
• Analyse trends and recommend optimisation strategies
• Lead lifecycle planning including refreshes, repositioning, extensions, or sunset decisions
• Provide pricing and promotional input in collaboration with Finance and Sales

Cross-Functional Leadership

• Act as commercial owner within cross-functional product teams
• Partner with NPD on roadmap input and future enhancements
• Align with Supply Chain on demand planning inputs
• Coordinate with regional stakeholders across global markets

Portfolio Discipline & Reporting

• Maintain live product dashboards and performance reporting
• Support structured handover from NPD Commercial to Product Management
• Ensure launch documentation and positioning frameworks are archived and governed

Other

• Updating and creation of relevant team SOP's and Work Instructions.
• Become a super user of the company Project Management Software.
• Collaborate with global colleagues across multiple time zones, making reasonable accommodations for meetings that may occasionally take place during evening hours to support effective communication and teamwork.
• Completes all company training and follows established policies and procedures.

Qualifications & Experience

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 7+ years of experience in product marketing or management.
• Proficiency in marketing automation tools, Project Management Tools (Smartsheet preferred but not essential), and analytics software.
• Excellent communication, collaboration, and leadership skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Intermediate knowledge of Microsoft Office Suite is required.
• Attention to detail and complex information required.
• Strong Interpersonal skills and ability to work with various personalities and cultures required.
• Fluent English essential.
• Comfort with adapting and adjusting to multiple demands, shifting priorities, ambiguity, and rapid change.
• Ability to travel up to 10% of the year.

For a confidential discussion and more information on the role, please contact Deirdre Moran.

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