General Sales Manager

Benefits Government Pension Generous Holiday Allowance Birthday Celebrations Long Service Awards Annual Events

Working Hours Full Time

Salary OTE: £65,000 per annum (Uncapped)

The Package

• Executive Benefits: Company Car, Life Assurance, and Contributory Pension.


• Lifestyle: 22 days' annual leave + bank holidays (increasing with service).


• Perks: Exclusive lifestyle & shopping discounts, vehicle purchase schemes, and group-wide career pathways.

The Opportunity: Two Brands, One Vision WLMG Reading is evolving into a high-volume, multi-brand hub. Having established MG as a dominant force, we are now launching the highly anticipated Changan brand-a global leader in EV technology. We are seeking a General Sales Manager to head up this dual-franchise operation, balancing the established success of MG with a landmark brand launch.

The Role

A Hands-On Powerhouse We don't do "back-office" management. We need a proactive leader who is:

• A Dual-Brand Expert: Leading a team of 7 Sales Executives and 1 Sales Manager to deliver excellence across both franchises.


• Showroom Centric: You'll be in the mix-coaching on the floor, stacking deals, and "second-facing" customers to ensure every lead is maximized.


• Process Driven: Taking full day-to-day control of a 7-day retail business, ensuring our proven processes are followed to the letter.


• Brand Ambassador: Serving as the key point of contact for our brand partners to ensure WLMG Reading remains their flagship retailer.

Key Responsibilities

Operational Leadership

• Deliver volume and profit targets for both MG and Changan.


• Oversee all revenue streams: New & Used vehicles, Fleet, and Finance & Insurance (F&I).


• Manage, motivate, and mentor the sales team, fostering a culture of accountability where the WLMG sales process is non-negotiable.

Sales & Coaching

• Spend the majority of your time on the showroom floor, providing side-by-side coaching.


• Take accountability for stock turn, forecourt presentation, and manufacturer audit compliance.


• Work closely with the Directors and Leadership Team to deliver accurate financial forecasting and reporting.


• Build and maintain high-level relationships with MG and Changan brand representatives.


• Ensure all manufacturer standards and training requirements are met by the entire team.

Why Join WLMG Reading?

This isn't just a management job; it's a chance to head up a dual-brand flagship site during a period of record growth. At WLMG, we value Integrity, Performance, and Innovation. We provide the brands and the platform; you provide the energy and the leadership to take us to the next level.

Are you ready? If you have a proven track record in automotive management and the hunger to drive a multi-brand site to the top of the league tables, apply today.