Food & Beverage Marketing Manager

Job Description Your Purpose

As our F&B Product Manager, you will be a key player in our centrally based Product and Proposition team. You will not just be responsible for managing our menus; you will be managing a high-volume nationwide food and beverage engine that supports over 230 internal restaurants (Bar Cafes) and up to 600 vend locations delivering snacks and breakfast-to-go. Your mission is to evolve and optimise our existing F&B propositions while developing new opportunities grounded in deep customer insight, ensuring they are operationally viable and brand-aligned to deliver "Affordable Travel for Everyone".

Key Responsibilities

• Strategic Execution & Project Management: Lead tactical projects and support the Senior F&B Product Manager on large-scale strategic shifts, owning everything from KPI setting to final implementation and presenting to senior stakeholders.
• Commercial Performance & Finance: Monitor and maximise the revenue and profit of a £70m+ portfolio through menu development, category pricing reviews, and value engineering. You will work closely with finance to evaluate the commercial benefit of F&B activities and manage the budget effectively, despite having no direct budget or people management responsibilities.
• Insight & Innovation: Champion the customer by translating data from surveys like 'Wish', customer panels, TripAdvisor, and competitor trends into actionable product recommendations.
• Promotional & Pre-stay Planning: Collaborate with Finance and Brand teams to deliver a promotional calendar. You will also manage pre-stay communications alongside the digital teams to drive guest conversion across our website, eCRM, and digital channels.
• System Ownership: Experience with our ePOS system Zonal (Aztec, Acquire, Enterprise Stocks, I-order) is essential, as you will own the process of adding suppliers, building products/recipes, menu modelling, and reporting.
• Stakeholder & Supplier Management: Act as the bridge between Central and Field Operations, IT, PR, H&S, and Training. You will manage relationships with strategic external partners including Bidfood, Matthew Clark, Selecta, and Inside the Box to ensure SLAs are met and innovation remains constant.
• Post-Activity Analysis: Take full responsibility for reporting on performance and providing the "what next" recommendations that shape our future F&B agenda.

This role requires flexibility due to significant national travel.

Your Strengths

We are looking for a high-energy, commercial strategist and self-starter who thrives in fast-paced, high-pressure, corporate environments. You are a multi-disciplinary project lead capable of orchestrating complex marketing workstreams and delivering high-stakes outputs under tight timelines.

Essential Requirements

• A degree in Marketing (or a related business field) coupled with substantial experience in brand and proposition development. This must include a proven track record within the Head Office functions of hotel groups, restaurant chains, or travel brands.
• Advanced proficiency with Zonal ePOS systems (specifically Aztec, Acquire, etc.) from a data management and back-office configuration perspective.
• The ability to steer the financial health of a brand through rigorous menu engineering, agile pricing model, and gross margin optimisation.
• A data-driven mindset capable of deciphering complex market insights into compelling, high-level business cases for Executive Boards and stakeholders.

Desirable Requirements

• A CIM professional certificate and experience within a high-volume value chain proposition.

Your Perks

• Up to £60,000 & Annualise Bonus
• Contributory pension scheme
• Car Allowance
• Hybrid working - a minimum of 60% of your time should be spent in the office, in our hotels and or visiting suppliers
• 50% personal discount for hotel bookings and great friends and family discounts too!
• 25 days holiday + bank holidays, increasing with length of service
• A focus on learning and career development