Field Marketing Manager, UKI

Role Summary

Enhance Local Brand Awareness: Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as the go-to legal technology platform across the UK and Ireland.

Generate Qualified Leads: Implement targeted in-person and virtual campaigns and events to generate high-quality leads, contributing to the sales pipeline and revenue growth.

Market Intelligence: Gather and analyse partnership opportunities, weighing up investment decisions to inform strategic choices and implementing marketing efforts to capitalise on these relationships.

What you'll work on

• Strategy and Program Development: Support the creation and execution of a regional field and customer marketing strategy that drives awareness, engagement, and growth across the UK and Ireland. Identify and implement new opportunities to connect with customers and prospects through integrated online and offline programs. Contribute to annual and quarterly marketing planning, helping define priorities, campaign themes, and success metrics aligned to business goals.
• Campaign Coordination and Management: Plan, coordinate, and manage multi-channel marketing campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth. Collaborate with cross-functional teams including Sales, Customer Success, and Product Marketing to ensure consistent messaging and flawless execution. Manage campaign calendars, budgets, and performance tracking to ensure timely delivery and measurable impact. Analyse campaign results and provide actionable insights to continuously improve engagement and conversion outcomes.
• Customer and Community Engagement: Develop and execute programs that build stronger relationships with Clio customers, driving engagement, advocacy, and retention. Partner with internal teams to create educational webinars, customer stories, and community events that showcase customer success and thought leadership. Maintain consistent communication with customers through both digital and in person touchpoints, ensuring they feel informed, valued, and connected to Clio's mission.
• Field and Virtual Event Execution: Plan and deliver field marketing initiatives such as trade shows, partner activations, and regional events that engage customers and attract new prospects. Lead the end to end delivery of webinars and virtual events, including planning, coordination, execution, and post event analysis. Ensure all events and experiences reflect Clio's brand, values, and customer first approach.
• Partnership Development and Growth: Identify and develop regional partnerships with legal associations, technology partners, and industry influencers to expand Clio's market presence across the UK and Ireland. Collaborate with partners on joint marketing programs, co branded campaigns, and shared events that support mutual growth objectives. Monitor partnership performance and recommend opportunities to enhance collaboration and results.
• Collaboration and Reporting: Work closely with Sales, Channel, and Marketing teams to align on campaign goals, event promotion, and post event follow up strategies. Collaborate with Clio's content and PR agency to ensure alignment of regional messaging, storytelling, and earned media opportunities. Track and report on campaign performance, customer engagement, and regional marketing results using tools like Salesforce and Looker. Contribute to process improvements and share insights to enhance regional marketing impact across teams.

Responsibilities

• Plan and execute regional field marketing initiatives, webinars, and customer engagement programs within budget and timelines.
• Develop creative, localised campaigns that address the specific challenges and opportunities of the UK and Irish legal markets.
• Set and measure clear goals for each program, including lead generation, engagement, and ROI.
• Align regularly with Sales through bi weekly meetings and shared planning to ensure consistent objectives and follow up.
• Manage effective communication and collaboration between Sales, Marketing, and Customer Success teams.
• Partner with Clio's content and PR agency to strengthen regional messaging and visibility.
• Support strategic industry and partner events through end to end logistics, vendor coordination, and on site or virtual delivery.
• Represent Clio with professionalism when engaging partners, vendors, and external stakeholders.
• Track and report on campaign and event performance, providing insights to inform continuous improvement.

Requirements

• 4+ years of experience in marketing, ideally within B2B SaaS or tech.
• Hands on experience executing field marketing programs, webinars, and virtual events.
• Strong project management, organisation, and time management skills.
• Proven ability to collaborate cross functionally with Sales, Customer Success, and external partners.
• Comfortable using data to measure and optimise marketing performance.
• Excellent communication skills and a proactive, positive, self starter attitude.
• Creative mindset with an eye for engaging campaigns and event experiences.
• Proficient with tools such as Google Workspace, Asana, Salesforce, and Looker.
• Willing to travel occasionally (up to 40%) for regional events across the UK and Ireland.
• Bonus: Legal industry knowledge or experience, particularly within the UK or Irish legal market.
• Bonus: Familiarity with Asana, Salesforce, and Looker.

Benefits

Competitive, equitable salary with top tier health benefits, dental coverage, pension contribution, hybrid work environment (minimum twice per week onsite), flexible time off policy, and recognition program. Salary range for this role: €59,800 to €80,800 EUR (depending on local currency and experience).

Equal Employment Opportunity & Accessibility

We are committed to equal employment and we encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, let us know and we will work with you to meet your needs.

Disclaimer

Disclaimer: We only communicate with candidates through email addresses.