Email Marketing Specialist

Brighton, England, United Kingdom; London, England, United Kingdom Marketing regular Hybrid

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we'll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

We're seeking a creative Email Marketing Specialist to join our CisionOne marketing team.This role is perfect for someone with a passion for crafting compelling copy, strong organizational skills, and a solid understanding of marketing automation and the B2B funnel -or a willingness to learn fast.

Reporting to the Senior Marketing Manager, Campaigns, and working closely with Marketing Operations, you'll develop and execute effective B2B email marketing campaigns that drive engagement, nurture leads, and ultimately contribute to revenue growth.

Responsibilities

• Help to develop and implement an email marketing strategy aligned with our overall marketing goals and objectives.
• Create compelling and engaging email content for a range of audiences and campaigns, including for lead generation and nurture, and customer expansion and retention. These activities could include: event and webinar promotion, product launches, content launches, seasonal campaigns, and more.
• Collaborate with cross-functional teams to deliver timely and effective initiatives.
• Utilize Eloqua for managing and maintaining email marketing campaigns, segmentation, and automation workflows within our email marketing platform.
• You will be supported by our team lead for email plus Marketing Operations colleagues, however a strong understanding of marketing automation and the marketing funnel is essential.
• Analyze email campaign performance metrics and conversion rates, providing regular reports and actionable insights.
• Continuously optimize email campaigns based on A/B testing, data analysis, and industry best practices.
• Stay up-to-date with the latest email marketing trends, techniques, and tools to ensure our campaigns remain effective and compliant.
• Ensure adherence to anti-spam laws, data privacy regulations, and email marketing best practices.
• Work together with other members of the CisionOne marketing team to deliver global campaigns - from creating landing pages to writing messaging that drives conversion across a range of touchpoints.

Requirements

• 3+ years of marketing experience ideally in email marketing or a related role -we're looking for someone with relevant professional experience who can use their initiative and take ownership of projects from the off.
• Outstanding copywriting skills with the ability to craft compelling and persuasive copy, putting yourself in the shoes of different target audiences.
• Experience with Marketo, Eloqua, or equivalent platforms is essential.
• Exceptional attention to detail, project management, and organization skills, and the ability to work effectively in a fast-paced, dynamic business across a variety of projects at once.
• Strong written and verbal communication skills, proactive in stakeholder/project management, and the ability to collaborate effectively with colleagues at all levels of an organization.
• Strong analytical and problem-solving skills, with experience interpreting data and optimizing campaigns based on insights.
• Knowledge of email marketing best practices, including segmentation, automation, and deliverability.
• Familiarity with data privacy regulations (e.g., GDPR, CAN-SPAM) and anti-spam laws.
• Familiarity with A/B testing methodologies and optimization techniques.
• Creative, outcome-focused mindset and a passion for developing innovative and engaging email content that delivers results.

Nice to have

• Experience in B2B and/or SaaS marketing is a plus.
• An additional language is not essential but is a plus since you will be helping to QA and support campaigns across other regions - in addition to English-speaking regions (French, Spanish, German, or Italian language skills would be desirable)
• Experience with tools such as Salesforce, AEM, PowerBI, and will be advantageous, although not mandatory.

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire , a network of over 1.1 billion influencers, in-depth monitoring, analytics and itsBrandwatch andFalcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud, visit and on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing theCEO Action for Diversity & Inclusion pledge and named a "Top Diversity Employer" for 2021 .

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact