Email CRM Marketing Executive

CRM Email Marketing Executive - Marketing Automation, Data, Audience Segmentation, Customer Engagement, Dynamics365 - Permanent, Hybrid

Location: London, UK (SW6)
Salary: up to £42,000 base + 10% bonus

We're partnering with a dynamic, forward-thinking digital media and events organisation who are redefining how they connect with their global audience. As part of their growth, they are seeking a talented Email and CRM Marketing Executive to lead customer engagement through strategic life cycle marketing and CRM-driven campaigns.

This is an exciting opportunity to join a team at the heart of digital transformation where data, creativity, and marketing automation meet to drive results.

The Role
You will take ownership of email marketing and CRM activity across a range of audience touchpoints. Using Dynamics 365, you'll work to deliver impactful campaigns and journeys designed to engage, convert, and retain.

Key Responsibilities
Plan, build, and execute engaging email campaigns.
Design and optimise automated journeys (eg welcome, re-engagement, post-purchase).
Manage email content from copy to layout, QA, and deployment.
Lead A/B testing to continuously improve subject lines, design, and CTAs.
Analyse and report on campaign performance metrics (open rates, CTRs, conversions).
Support segmentation and targeting strategies through CRM insights.
Ensure data quality, compliance, and GDPR best practices.
Collaborate cross-functionally with internal teams and external partners.

Key Skills
Strong experience in email and CRM marketing, ideally within digital or B2B environments.
Hands-on experience with Dynamics 365 or similar platforms (ie, HubSpot, Salesforce etc)
Excellent copywriting and content creation skills.
Proven ability to develop life cycle campaigns and automated journeys.
Confident in using data and testing to inform marketing decisions.
Organised, proactive, and comfortable managing multiple campaigns.
Confident working autonomously and taking ownership of email channels.

This is a great opportunity to join a digitally innovative organisation, playing a pivotal role in shaping the future of audience engagement.