Ecommerce Optimisation Specialist

Main Responsibilities

Role Specific

• Lead initiatives to enhance website and app performance through optimisation and personalisation strategies. Deliver A/B testing programmes, identify opportunities for innovation, and implement impactful changes using relevant digital optimisation tools. Collaborate with cross-functional teams to ensure smooth execution of projects.

• Drive improvements to customer experience by refining CMS templates, briefing new functionality, and ensuring consistent, high-quality journeys across mobile and desktop platforms.

• Play a proactive role in planning, briefing, and delivering trading optimisation tests across all digital platforms.

• Utilise analytics and user behaviour tools to optimise online sales performance, support content updates, provide tailored product recommendations, and create promotional assets such as lightboxes or badges.

• Partner with creative teams to ensure content is commercially effective, brand-aligned, and factually accurate.

• Engage with the trading function to gather insights, define requirements, and plan future optimisation activities.

• Manage relationships with external optimisation platforms and vendors, including regular review meetings to analyse results and define best practices.

• Facilitate regular discussions with marketing and trading teams to set priorities for upcoming optimisation work.

• Produce and distribute weekly and monthly performance reports, highlighting key results, competitor insights, and actionable next steps.

• Participate in planning meetings to align content and trading expectations, ensuring all stakeholders are informed of optimisation priorities and timelines.

• Apply HTML and CSS skills to support implementation of trading updates.

• Collaborate with external front-end development resources to design, develop, and test new customer experiences.

Additional Role-Specific Duties

• Undertake any other responsibilities as required.

Additional Responsibilities

• Contribute to maintaining a safe and collaborative working environment.